Understanding of SEM and SEO work

SEO is part of the SEM, SEO and SEM is the most important is the ultimate goal of the different, small head auction Assistant to you today to elaborate.





SEO is mainly for keyword ranking, site traffic, the structure of the site, search engine pages included in the data.





SEM is based on SEO technology to expand the search engine to bring business value, planning effective network marketing program, including a series of Web http://www.aliyun.com/zixun/aggregation/18741.html "> Operational Strategy analysis, implementation, marketing results testing.




The main mode of
SEM service





from the marketing point of view, for customers to develop and implement in line with their needs of the SEM planning program, so as to improve the site's efficient traffic and conversion rate, to obtain more potential customers.





1, Jingjia rankings, as the name suggests is the site can be collected after the search engine, the higher the number of people pay the top ranking; Jingjia ranking service, is by the customer for their own web page purchase keyword ranking, according to a pay-per-click service. Customers can control their ranking in a particular keyword search result by adjusting each pay-per-click Price, and can capture different types of target audiences by setting different keywords.





2, the purchase of ads, that is, in the search results page display ads content, to achieve advanced positioning of the launch.





3, Search engine optimization (SEO), is through the site optimization design, so that the site in search results in front. Search engine Optimization (SEO) also includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, picture optimization and so on.





at present, SEM is in the development stage, it will become a professional website and even E-commerce development.





Search engine Marketing (SEM) process





1, Business Analysis: Clear the site to achieve what commercial purposes.





2, market research: To find out how people search the site. Specifically, including the investigation of commonly used keywords, mining has not yet been recognized by competitors, cost-effective keyword, investigate what competitors are doing, how to do search engine advertising, which sites are most worthy of the link to this site.





3, Search engine optimization: The premise of this step is to find the right keywords. It's a waste of time to optimize for keywords that are rarely looked up. With the right keywords, you can optimize the site.





4, Link strategy: Many search engines judge the importance of your site based on how important your site is. Although the number of these sites is better, the quality is more important. Implement a link strategy to ensure that your site is deeply interconnected to the Internet.





5, submitted to the search engine: the site is optimized, it can be submitted to the search engine. Note that manual submission is the only possible guarantee of a successful submission. All major catalogs require meticulous manual submission.





6, Charge service: Search engine more and more to introduce paid collection, pay ranking, click the operating mode of charge. Not using these fee-based services will cause you to lose a large part of the viewer. The advantage of these fee-based services is that the results are clear and quick.





7, the management of search engine marketing: Tracking the ranking of target keywords, according to the server log to analyze the visitors from which search engines, what keyword, the corresponding adjustment of the Web page code and content, calculate click on the rate of return on advertising investment, evaluation of its effect good or bad.