Understanding the basic optimization method of keyword in SEO from the user's point of view

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Keyword as the most basic unit of the Web page, as the user to find the most basic clues to information, but also become Baidu to measure the most important information on a webpage.

People's online reading habits are related first, eye-catching priority, so we need to do is without affecting the user to read the consistency of the conditions, as soon as possible to introduce the relevant information to the user.

Relevance this point in the person to read the title, guidance and so on when there is a clear understanding, not to calculate the relevance of how high, but the search engine will consider the same kind of information which is the most relevant, which most meet the needs of users, so that the ranking of the page. Baidu defines the needs of users is the key words, so it will calculate the key words in this page frequency, location, prominence, relative degree. Here it will be applied to a Baidu participle method: That is, Baidu will be based on a certain algorithm, the page text information extraction, such as: "Dinner la Openrice for your comprehensive food, restaurant, catering information," This sentence after Baidu participle: "Dinner la Openrice for your comprehensive food restaurant Dining information. "

Of course, Baidu's word segmentation is not so, this algorithm is not open, but there are some principles can follow such as: statistical participle, understanding of participle, ambiguity recognition, brand words. At the outset, I have done a key word: "People and headhunting", this keyword has two ways to understand: "People" and "headhunting"; People and "and" headhunting, for Baidu, these two are very common, then how to rank, how I will "people and" and "headhunting" related pages ranked higher than "people" and "headhunting" related to the ranking of the page. This involves another Baidu algorithm, that is, tightness, heat and so on, that is, if, people and headhunting the word appears frequency to reach a certain threshold, it will not participle, directly to the word as the smallest words for a page of the relevant keywords, and if in a certain period of time "people and" and "headhunting" search degree, new page volume , relevance, etc. more than "people" and "headhunting", then the former page ranking will rise.

From the above explanation, we should know why use some SEO tools when there will be a keyword density query function. At first, search engine to judge a page and keyword relevance is the most important indicator is the frequency of the keyword, so also caused a lot of page tricks, the use of keyword accumulation, a large number of words stacked on top of the page, so that the search for this keyword, their own page rank higher than other pages. But this phenomenon also led to the garbage page, the overflow of garbage content, very affected user experience, so the search engine made the corresponding changes, once found that the accumulation of keywords will be the page down the right, k off, and even the development of the whole station will now be included in all deleted. But from a natural standpoint, if this page is really related to the keyword, then the inevitable keyword appears frequency must be higher, according to a certain number of statistics, as well as the site personnel to calculate, Baidu's safest range is 2%-8%, of course, many times the industry site has many pages piled up to 15% is also safe , such as I was responsible for a website, and e-commerce-related, so the first keyword "e-commerce" density of 15%, the site is also very safe, which also led me in a very short period of time can be "e-commerce talent", "E-commerce recruitment" And a series of e-commerce human resources related to the ranking of key words to upgrade the important reasons.

At the same time, people's reading habits for the outstanding part of the impressive, general books inside, also will be a sentence bold, plus oblique, plus special symbols to attract readers attention. In a page, these are all implemented through code (and can be understood as headings). So, now for the keyword processing has a very common means, is bold, Baidu will be judged, if it does with the entire page and content want to fit high, then the default for the article's core keywords. I remember a website seo people have done this operation, a column of the article related to the key words extracted, this is the core of the column keywords, all the articles are related to these words, and then he added in each article a word, this sentence is: for xx problem, There are more content related to XXX, ... About this mode, the whole sentence has been bold, add color, plus link processing. In the end he was responsible for this column, all the page weight has been greatly improved. Aside from considering how he did the inner chain, at least for Baidu, Baidu approved the practice. If you are aware of Baidu promotion will find that, in fact, his words and Baidu to promote the idea is very similar.

Although the key word is Baidu and the user, the page three very important relations, but from a certain point of view, Baidu or by the algorithm control, is not intelligent, it for a page word judgment or will appear a variety of situations. So if you can get rid of the inaccurate segmentation of the word can not be able to sort the page? All search engines also consider a very important element of the page, but the element is relatively small for people, and the element is "URL." Tomorrow again and you intuitively said the importance of the Web site.

So any page of the text content of the title, guidance, paragraphs within the focus, related links must be eye-catching rather than abrupt.