Understanding the needs of visitors is the basis of the search engine

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All the time we have questions about the source of the development of the site? Rank or profit? In the author's opinion, these are not, the answer is visitors, we can consider the birth of the site is why, the site is dependent on what is constantly growing, in fact all of this is from visitors. And a site to continue to get the support of the visitors then must read the behavior of visitors, let's talk about how to interpret the needs of visitors.

Interpretation of the source of visitors, adjust the site strategy

The source information of visitors and the development of the site is closely related, we in the operation of the site when the first thing should be to understand where the visitors come from, through the background of the flow statistics tool we can get visitors either from the site you posted outside the chain, or from the relevant keyword search, And the first thing we want to read is the ratio of these two different sources of traffic, understand their next development direction. For example, if you do is an E-commerce site, you also published a lot of sites outside the chain, and the site daily traffic more than 1000IP, this time you need to read the comparison of these flows from where the purpose is to achieve the following two goals.

1, the site is not what to fill, if your external chain flow to introduce a low proportion, then it is necessary to strengthen the expansion of the chain, and in the expansion of the time we have to pay attention to a key problem, that is to release the relevance of the chain, this may be better to attract traffic.

2, the site what advantages will continue, if your keyword search flow into the high, then it is necessary to maintain the flow of keyword search, we read the source of the visit is to be based on the actual situation of the site to adjust their own specific strategies to ensure the continuous development of the site.

Second, read the visitor clicks, adjust the Site page

Visitors to the site is just a start, will be visitors to stay in the site is the core, visitors to the site after we have to interpret the number of visitors, if a site traffic is 1000, if more than 1 of the visitors are looking at the site to go, did not form more clicks, That means the site's web page effect is not good enough, visitors experience is not high, this time we will need to change the site's page structure, in interpreting the visitors click Rate must also be visitors to stay time to join in, if not more than 10 seconds, you can reflect the guests are not satisfied with this site. This time the site will have to change the page, then how should we change it?

1. Adjust the site of the column, do some meeting the needs of visitors to the column page, such as the author has a rental MT4 platform, the author can be through the click rate to understand what is the most interesting visitors? is the MT4 rental price, then you can open up a special MT4 rental price column.

2, change the content of the site, visitors can find in line with their own content is the key to retain visitors, we can search through the visitors to our site to edit the key words required content, such as you do is a webmaster class site, and visitors search the keyword is "HTML5", Then you know what the visitor needs is information about the HTML5 station, and you can change the content of the site according to the needs of the visitors, so that the visitor will naturally stay at your site.

Third, interpretation of visitors to the same, change the site service

The visitor's rate of visit is two clicks, to know that a visitor may visit your site in a day, but the next day through the same keyword to visit your site This is a skill, the return rate of visitors is also the core elements of the site development, a new visitors do not have the old visitors site is not long-term operation, If your site is not high enough to two times, then it is possible to say that your site is likely to serve the problem, in general, as long as your site has to meet the needs of visitors will be the premise of the content of two times, if the content is no problem, then is the service, above we have talked about the content of the problem, Now we talk about the service of the site, what kind of service can form more visitors to turn heads?

1, have the ability to contact the webmaster QQ, telephone, now the general visitors want to contact the webmaster are all through the form of QQ, I suggest both leave information, in case there is a visitor to consult your questions you do not contact the way? This casual behavior is a blow to the user's friendly experience.

2, there is "send" ritual activities to meet the needs of visitors, what visitors need, they often need more is a kind of spiritual comfort, I think as long as you dare to give gifts, visitors dare to, have free time to do some small activities can also improve the quality of the site service.

A site to develop can not be separated from visitors, as a webmaster is to be in the site of the support of visitors into a wider sky, in order to our site more attention to the idea of some visitors. The article from the movie website http://www.7q7q.in reprint please reserve the source.