Understanding the sale of Shanda Games

A sale announcement will have already faded out of the public view of the royal network and back to the forefront of public opinion. A few days ago, the Royal network announced the sale of its last possession of the grand game 18.2% stake, while Chen Flyover also announced the resignation of the Grand Game director, chairman of the Grand Games and remuneration committee, the Chairman of the Finance Committee and other functions. The move was interpreted as "the end of the legendary era". However, by visiting a number of royal separation of senior executives, the message is that this means that the royal network has been in accordance with the Chen of the success of the transformation, but this transformation is quite helpless color. Entertainment, literary business, "early in the early 2010, the high level has already conveyed the signal of transformation, this is the general definition of the company's third Nirvana Rebirth, the core of which is a network game company transformation into an investment group." So I'm not surprised to see the announcement of Shanda's online sale of Shanda's shares. "A grand former executive made the remarks to us. According to the other side revealed that the game company's hat is Chen years ago planned a good layout, the only surprise Chen I was expected to be placed high hopes of the grand literature has not developed into the core business of the group, but faced with the fate of the acquisition. It is understood that the three major business of entertainment, literature and investment has been Chen Tianqiao planning for the group's new troika, of which entertainment and literature complement each other, and investment layout will be around the entertainment and literature business, but with the emergence of Tencent literature, as well as the impact of the resignation of the grand literary executives, resulting in the Royal network can not complete the original three wagon planning. And we also from a large number of senior staff turnover in the Chen, the game business has been very little to ask, and has been hoping to get rid of the huge network of gaming business over-reliance on the situation. However, it backfired, the literature, entertainment business has been slow to profit dawn, and gaming business can only rely on the "legend" and other old game support. Public data show that the Grand Network on the market when the net profit of up to 30%, and the withdrawal of the net income has fallen to about 10%. A long-term observation of the grand analyst said to us: "In China to do the game while making money, but the reputation is not good, ambitious Tian Bridge, although starting from the game, but has always wanted to fame and fortune hands, this is the grand Group of choice for the cause of transformation." However, the contrary is the grand literature face was acquired, and entertainment this large acquisition of 酷6网 was skyprofit to cabbage price from grand hands away. The entertainment and literature business of the fold led to the grand have to focus on the investment field, the original three-horse wagon planning is left only the investment. "The failure of Hand tour transformation we interviewed a number of senior executives to prove that Chen Tianqiao in the last 2 years of the game business has been basically no longer asked." With the failure of the literature and entertainment business, as a group of cash cow's grand game is not no change, but the failure of hand-tour transformation has become the last straw to overwhelm the camel. 2013, a "million King Arthur" of the Hand tour of China's north and south, this game although for the Grand games for a short period of glory, but also caused a grand miss byThe opportunity for the company to transfer to the hand tour companies. A senior executive at a listed gaming company, who declined to be named, revealed to us that hand-swimming pays more attention to the mutual benefit of channel, distributor and developer, while the profit of the end-trip is mainly taken away by the distributor. For example, a successful hand tour on the Androping stage with 360, Baidu, millet and other channels to share revenue, iOS platform in the need to share with Apple, this is the hand of the time to play and rules. But the grand game broke the rules. The grand game refuses to cooperate with the channel merchant in "Million King Arthur" and still use the end of the time to play, through the game media to buy a lot of advertising in the way users, which led to the one hand, "Million King" from the game media to import a large number of gamers, on the other hand, the channel merchants began to boycott Grand. "Can imagine, the grand play once successful, now these big game platform, channel trader will no profit can be divided." Grand See "Million King Arthur" The game because there is no division with the channel, so the profit is very high, but also so offended all channels, and in the hands of the era, to some extent, can say that the success or failure of the game depends on the number of channels to give resources, and the life cycle of hand travel far less than the end of the tour. After "Million King Arthur", no channel merchants willing to cooperate with the grand, and "Million King Arthur" success can be said to have a certain degree of luck, because this success can not be replicated, leading to grand in the era of hand-travel is largely excluded. The executive said. The future with the sale of the Grand game, Shanda Network will become the same as Lenovo Investment holding investment group. Shanda's game is a "new story" in the capital market after it has changed hands to the Chinese cashmere shrine to gain investment in the traditional field. Public information shows that this time from the Royal network hands to take over the grand game of the stock of St. Tatsu is a A-share listed companies in the company's affiliated companies, the main business of the silver velvet industry for cashmere products, its share price in the past two years has been hovering around 8 yuan, with this year's demolition of the stock in the front of a stable in the vicinity of 4.5 yuan. Although not 2014 years of hot pursuit of capital, but the capital market will always need concepts and themes, and the most direct and effective way to stimulate stock prices is to imagine space for the capital market. At present, it is still not good to judge whether the grand game will be directly from a A-share listing, but whether it is independent listing, or borrow in the shell of the silver cashmere industry into the A-share market, the cashmere products company may be long-term stable price changes. Said a A-share fund manager, who declined to be named. Before the deadline, Shanda did not comment on the above remarks.