Understanding the SEO of Enterprise class website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website SEO (search engine optimization abbreviation, that is, search engine optimization for enterprises engaged in network marketing is not unfamiliar with the vocabulary. The most important role of SEO is to make the enterprise Web site in the search results ranked in front of the position. However, because of personnel and technology constraints, the enterprise is difficult to grasp the key to SEO. It is often the result of hard work.

A company that manufactures shelves and storage equipment is in trouble when Google searches the Left keyword optimization rankings. Since this year, the enterprise operators began to pay attention to the enterprise flagship product shelves and storage equipment in the key words in Google rankings. Enterprises in China's shelves and storage equipment, the main production base in Nanjing, and it put the same keywords competitors in Google's ranking has been far ahead, let him feel more and more pressure.

At first he let the company's own network department to do Google's left optimization rankings. Under normal circumstances, the product keyword to row in the top 10, that is, Google Keyword search home page, advertising will be the first effect. For this, business operators are also slightly aware of some. After a period of efforts, the network Department of "shelf" this keyword optimization to the 10th place. However, three months have passed, but never on the home page.

SEO concept Misunderstanding

After the professional observation, the enterprise website problem is in fact most of the site common ills-the wrong CMS concept. The CMS is the content Management system abbreviation, meaning "contents management systems", is by improves the website content setting to improve by the search engine "crawls" the probability. Let this professional person sharp glasses is, the enterprise adopted the "good fine" as the brand of CMS, the use of news and information Publishing system page with a large number of suffix parameters, number of pages and less, with the site map generation software for the site generated, a total of 128 pages. Home Flash animation occupies a large position, there is no room for text.

Originally, the company's network department is through the purchase mass software for mass, this price of thousands of yuan mass software mainly through the blog mass or message manufacturing spam links, the purpose is to use Google algorithm in the negligence and loopholes. This does not start from the internal optimization of the site but uncontrolled to increase the sheer amount of simple link is a personal SEO covet Cheap Network department personnel while learning to operate the most commonly used methods. At first may have the effect, but did not realize that in the Google Webmaster Tool help explanation is expressly prohibit uses the mass software mass spam link the way obtains the keyword rank to be in front. Once Google finds out, the likely result is that the site will be removed from Google's rankings. After the company's Google rankings update, their key word shelves and storage equipment have been ranked hundreds of.

To improve search rankings through normal channels, at first, the site's optimization will have to "axe" from the site. For business people, it's not as easy as building another site directly. But business owners are careful, they mistakenly think SEO optimization at the same time can be revised web site, this idea is the Enterprise SEO when the first misunderstanding.

Appropriate website revision

When the business operators think that do site optimization site must be revised reality, how to implement the appropriate version of the program become their focus, because the site revision must increase the corresponding costs. In Hangzhou, there is a company specializing in the production of optical discs, in order to improve the site's keyword rankings (google Chinese and English) to an optimization companies to seek help. Their products are sold and exported, but the export is more important to them, accounting for 70% of the company's share of the performance. The boss from Taiwan has a certain understanding of internet marketing, when talking about the cost of keywords, optimize the company suggested that the boss of the site before the revision, which makes this mister difficult to understand, because the site in Google's PR value of the page included in the number of links, and other parameters have a good performance.

Only the relevant keywords have not ranked just yet. But the professionals helped him do a more detailed analysis: The enterprise is mainly targeted at high-end customers in Europe and America, if the corporate web site to make the European and American style of the site, and the server moved to the United States, which is more in line with the customary practice of international websites and server IP in the United States, the English keyword optimization is also helpful. These are very basic site optimization links, but can create personalized website. According to this plan revision, the effect is very ideal.

With the establishment of the corresponding network management departments, the basic network optimization and maintenance has been resolved, that from the content of the construction of the requirements of the enterprise in search rankings in the performance of good or bad links.

Post-Maintenance "both inside and outside"

According to the relevant statistics, the Chinese company's website 70% of the update rate under one months. In most cases, corporate website construction is "once and for all". Business operators think that the site is to promote, in the absence of results, online advertising has naturally become the most common needs. Put the advertisement, the enterprise thought can wait for customers to come, but the lack of a whole network marketing effect of the operation and evaluation, naturally difficult to obtain satisfactory results. So some enterprises even lost confidence in the network promotion.

How to build a good site for later maintenance, professionals use the word "both inside and outside". To the shelf enterprise as an example, the most internal aspect, because the site's CMS is remote server output whole station, no background can be managed, had to manually add HTML pure static article. This kind of article is mainly in Google, Baidu consulting input "shelves", "warehousing equipment" Two keywords search out the relevant news in the consultation. On the other hand, from the shelf-class industry to pick up shelf knowledge, and so on. A "plump" shelf site will be a new makeover.

Externally, the main is to increase the quality of external links. Google's core algorithm is the PR value, PR value is Google's importance rating for each site, the external link is PR to score, score from 0, the highest full divided into 10 points, the higher the surface of the site more important. Although PR is one of Google's many algorithms, not only a pair of keyword rankings have an impact on the same conditions, the role of PR is still very obvious. In taking over the Shelf Enterprise website optimization, professionals have written a large number of soft text.

In foreign countries, many high-level search engine marketing companies have expert writing team, specifically for the customer writing site manuscripts. These high level of soft, the most important role in ranking keywords is to bring high-quality external links. and original article, it is Google's favorite meal. Good soft text is easily reproduced, so a large number of external links will flock. This is also the search engine optimization expert "Four two dials the heavy" the important method. For companies without a dedicated budget, this is also an effective way to improve search results on their own.

By sticking to it, you can see the effect of optimization: Search results usually appear on Google's homepage.

Traffic is the "lifeblood" of the site, and the site traffic is more than 80% from the search engine, in the search engine, 99% of the search results from the left to choose from the top ten sites. Robin Li once said that "search engine in 10 years of the first role in internet marketing will not change." "The search engine has changed human life, and it has also brought great business benefits to the business." So if you can understand the SEO correctly, the network promotion of the enterprise will be a very important promotion.