Understatement Internet marketing Strategy 13: viral marketing

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In many marketing models viral marketing can be described as the killer marketing method, then the virus marketing has what characteristics, the virus marketing operation Way, as well as virus marketing how to solve "has the killer poison body" is our most concern, below listens to the SEO for you to do the following to share:

First and everyone to affirm that viral marketing is not what you call "virus", the real meaning of viral marketing is the poisonous body has the distinctive characteristic, is accepted by the general public, "the poisonous body" by the public in the interpersonal relationship and the social network tens of thousands of dissemination spread, has established "the poisonous body" the reputation in the invisible.

The characteristics of viral marketing

1, "Poison Body" super Energy attraction: if the marketing planners can not solve the "poison body" attraction, then the effect of viral marketing will be greatly discounted, "poison body" may be the attraction after a period of time will be reflected, if "poison body" is targeted at events, then the marketing response is rapid. Therefore, the viral marketing of the "poison Body" is the attraction of our first problem solved.

2, "Poison body" fast update Speed: Network Marketing planners can not only for a variety of events to create "poison body", can quickly update the "poison Body" pattern, the rapid speed of the update to promote the scope of marketing expansion. Of course, from the attractive "poison body" to spread the speed of proliferation is very fast.

3, the proliferation of geometric growth rate: people from the release of the reprint, sharing, and even recommended, the picture Flash and Web text in a crowd of people to share the circle of another crowd, uncontrolled diffusion of the spread of the virus to create the irregular geometric multiple of the market.

4, irresistible reception rate: familiar with the sharing of people just verified the concept of the virus, familiarity means trust, trust has created an irresistible reception, as long as "poison body" has a certain appeal, receive the same copy.

Second, the operation of viral marketing

1, network Interaction: Interaction not only has a high degree of lethality more highly popular, Baidu Encyclopedia is a witness to all of us, if Baidu Encyclopedia plus sharing plug-ins, then even more powerful.

2, mail Marketing: The bulk of the mail to the virus marketing to create a natural environment, mail not only has a mass more forwarding function, mail marketing also witnessed the interactive function.

3, Blog marketing: Blog as a general marketing model, viral marketing means when people can not be missed, a marketing planner if not do blog marketing, it is his incompetence.

4, Forum Marketing: The Forum is an interactive marketing of a complementary, viral marketing injection so that the forum more vitality.

5, Meager marketing: dapper, picture video access to the meager way more conducive to the virus marketing for the event.

6, network Media Marketing: If the virus marketing with network media marketing, so more irresistible diffusion of power.

7, other marketing: Viral marketing can be combined with a variety of marketing models for implantation, comprehensive marketing depends entirely on the marketing planners.

Third, how to design a lethal "poison body"

1. Planners ' thinking: Planners ' thinking determines the insight of various events, as well as the creativity and expansion of marketing, if you are a business or brand if you want to participate in network marketing, the recruitment of marketing planners is necessary.

2, a strong design team: No matter what marketing, especially viral marketing, need to have a special image processing team, media processing team, such as flash production, as well as audio-visual file processing.

3, the unique editor: the ability of editing depends entirely on the understanding of the release of ideas and understanding of the ability to the text of the form of action, if an editor can be independent planning, then the editor is a planner. Good editing is the main core of lethal viral marketing.

4, Information collection team: Information collection is a strong foreign aid in the production of viral marketing, if you have the ability to collect information, then the virus marketing will give your marketing road plug in a pair of flying wings.

Summary: Viral marketing is just a means of network marketing, is also a means of marketing lethality, the road to network Marketing to expand and find, in the days to listen to SEO (original departure SEO) will gradually refine a variety of marketing methods of operation, I hope that the vast number of friends to help, determined to share, discuss exchanges, More want to shoot the brick guide!!!

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