Understatement Network Marketing strategy: Event Marketing

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Talk about the incident marketing you may have some understanding, such as the previous period of "market events", "Japan Tsunami incident" "salt incident" are the marketing masters have operations, then the following Yangzhou SEO here under the light of the event marketing:

The characteristics of event marketing

1, has the extremely strong pertinence: The event marketing's most main characteristic is has the extremely strong pertinence, may say that the event marketing is to capture the opportunity in the existing event, then uses the existing event to breed the new idea, creates has the complete correlation event. Another way is to create events, targeted marketing.

2, with a strong initiative: whether the use of event marketing or creative marketing, event marketing initiative are owned by marketers, so marketers have full initiative.

3, with the early confidentiality: the control of the initiative determines the concealment of events, in the absence of marketing all the data have a high degree of confidentiality, confidentiality represents the only. This is also the major search engine for event marketing interest (original first).

4, has certain uncontrollable risk: The event marketing itself is borrows the force and plays the force the way, then the event marketing also exists to be able to borrow the force, also exists the unpredictable involved risk, the event marketing expansion, is unpredictable.

5, a certain degree of amiable: in the process of marketing through events, the first is the use of other people's events, then event marketing inherited a certain original event of the amiable nature.

6, have a certain interest: freedom of speech let the events, from the perspective of the heart, has a certain degree of objectivity and interest, the objectivity of the possibility of creating fun.

7, with temporary weight: from the perspective of the search engine, event marketing in the news element search engine is given a very high temporary weight.

8, has a certain degree of guidance: the temporary weight of the event marketing for network Marketing has a lot of guidance, in the use of search engine to give the temporary weight at the same time, if the appropriate treatment, then in a short period of time will have a very large weight guidance function.

Ii. general means of event marketing

Event marketing has attracted the attention of many marketers, the general way of use "fun means, news means, lace means, celebrity means, public opinion means" and so on.

What should event marketing pay attention to?

1, cautious news means: Because the news events by the state of the restrictions, in the actual operation we must be cautious, we must comply with national laws and regulations, if you are not a news professional unit recommended not to use.

2, cautious tort: event marketing may involve various copyright, reputation, image limitations, so in our actual operation should consider each detail, cautious your reverse thinking, from a variety of interests.

3, cautious writing prison: In our event marketing practical preparation should carefully consider our words, from the search point of view, cautious your words, avoid the search engine sensitive words, not suspected of state regulations.

4, recommended means: event marketing process, from the point of view of the heart, we should use more interesting ways, fun will add to your event color, but pay attention to their own protection "do not be the opponent to play force."

Iv. the principles that should be adhered to in event marketing

1, adhere to the principle of truth: due to the unpredictable risk of event marketing, we should insist on seeking truth from facts when we do the entity marketing, remember bluffing, from the actual situation, not pompous, to be responsible for the possible consequences of the event, because unpredictable, the effect of exaggeration instead of increasing the burden on all sides.

2, adhere to the principle of multiple wins: Through the force of course good, but we do not trample on the shoulders of others to denigrate the original event, because the basis is the original event, so we should respect the wish event, do not take advantage of the shortcomings of others to hold their own strengths.

3, adhere to the principle of social harmony: because of the interest of event marketing and even development to expand, which will result in a certain social impact, then we have to control their own events, adhere to a harmonious society, Humane Society, environmental protection Low-carbon. Remember the "benefit of the heart."

Summary: In the event marketing plan and strategy we should carefully consider, maintain good principles, adhere to the general direction.

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