Understatement of the Internet Marketing Strategy VII: Question and answer marketing

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The main characteristics of the question and answer marketing is to ask and answer, then from this feature, the question and answer class marketing can be applied to many aspects, and then this Yangzhou SEO on the question and answer class marketing done some summary.

The characteristics of question and answer marketing

1, interactive: The interactive effect of questions and answers can be fully supplemented by the content of our website, but also to enable readers to improve their knowledge, such interaction effect has not only played a targeted effect, but also can play an extensive effect.

2, Targeted: Questions and answers can be targeted to a target group, according to the characteristics of the group to choose the focus of attention, fully mobilize the strength of the crowd to achieve a targeted effect. can also be discussed for the topic, so that more people to participate in the crowd to achieve the effect of integration.

3, extensive: the characteristics of the question-and-answer marketing itself determines the breadth of the question and answer marketing, a problem, you can draw different groups of discussion, an event can draw different people to comment, brand advice often from the question and answer began.

4, the media: we can through articles or problems in the form of various major platforms or media to contribute, as long as the manuscript through or the problem through, then the use of media can achieve better results, such as you are a generator, you can put the technical specifications of the generator to the relevant forum release, where there will be many senior engineers, Their comments and answers you can draw from.

5, controllable: If you are to do the platform or to do the media, comments can be audited by way of control, remove duplicate, inconsistent with the provisions of the comments, so as to make the reader useful, so that the content of health effects.

Second, the general method of question and answer marketing

1. Open question and answer: There are many questions about Open class, such as know, ask, forum, article comment and so on, the question here usually does not need to examine, but the comment or the answer is needs to examine. This also fully embodies the question and answer marketing of the controllable characteristics.

2. Event questions and answers: For event questions and answers, such as a platform to test the popularity of the platform, and then use this event in other ways to inform you, let you participate in, to answer, comment.

3. Entertainment review: Entertainment is a way for the whole population to accept, so if you want to target entertainment marketing, there are really a lot of places to choose, such as the current Heat's "Drive Donkey" event.

4, Promotional comments: A lot of meticulous business in the promotional activities will be investigated, now most businesses have begun the network survey, in this survey they will be in the form of comments and questions and answers. Finally achieves has the pertinence, the consummation promotion effect.

5, SMS Quiz: based on SMS FAQ is a popular question and answer, here is not much to explain.

6, fax questions and answers: Fax question and answer is the same, by the vast number of enterprises or entities to apply, has been to the degree of boredom.

7, Mail questions and answers: Email question and answer is only a way of network marketing, but here is to answer the form of the main body.

Iii. the benefits of question-and-answer marketing

As a new marketing way, question-answer marketing can not only make more merchants save time, cost, improve efficiency, but also can supplement merchant information and target data integration. The question-and-answer marketing plays a vital role in establishing the brand's practical application.

The above is just Yangzhou seo in the continuous marketing process of some of the summary, such as imperfect, hope to discuss the supplementary, play the characteristics of the question, thank you.

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Understatement Network Marketing Strategy six: forum Marketing