Unforgivable 14 Big SEO Mistakes

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Unforgivable 14 big SEO mistakes (with: SEO reference template)

Reminder: This is a classic SEO tutorial. Classic is different from fast browsing, read instant fast food words, the classic is required to read word, thin taste, serious understanding, repeated thinking, positive try and action wisdom. You must read this article at least 13 times, in order to master the profound SEO common sense. What is learning? Basic knowledge + the way of change. SEO principles: For netizens, code specifications, rich content, smooth structure, highlighting the focus, good experience, often updated.

SEO is the English acronym for Search Engine optimization. It's a technology that lets search engines collect and rank ahead. An experienced seoer, by the way to browse the Web site, look at the source code of the Web page, you can know a website design specifications are not standard, SEO authentic, netizens experience good, search spiders like do not like.

The errors mentioned later, who committed the unfortunate, who committed who bad, who committed who suffered, who committed who suffer.

1, Site navigation menu with JS or Flash call.

"Analysis": the search engine can not identify the link, at least for now. Please use standard HTML code.

2, the title inside the word stack.

"Analysis": Piling keywords will not bring any beneficial effect to the rankings. Just write the title of the page, the name of the channel and the name of the site. In addition, the keywords only write the content title, the description only write the main content can. What is valuable is the main content of the Web page, not a bunch of keywords. Please stand on the search engine's point of view, the search engine contains a Web page, is want to get what on the page? Or what is the core information of the page? The answer is simple, you should know what the core information is for each page. Do you still need to speak plainly? is to remove the tags, keywords, ads, templates and other parts. Search engines do not care about any information outside the core information. Knowing that ignoring is the best job for a search engine is to remove, delete, and clean up the parts that are duplicated between pages. Catch the key, ignore the other-this job is the value of search engine to settle down.

3, JS and CSS code embedded in the HTML page.

"Simple Analysis": The collection of people, are very hate web site bloated website. In essence, search engine spiders are also collectors. Web page bloated will lead to slow, updated search engine slow, bring great time consumption and waste. Please be sure to keep the page size within 50k. JS and CSS are best placed in separate JS files and CSS files.

4, manual than collection more valuable.

"Simple Analysis": If you add the original by hand, it is correct to say so. If you do it by hand only CTRL + C and CTRL + V, I really don't know what the difference is. The only difference is that the collection is more efficient. For the program, the current can only judge whether the original, is not to judge the quality of the content or good. Technology is rational, technology is not emotional, technology can not perceive the beauty of writing, and can not judge a video than another video is more worth watching. It just reflects the essence of good and evil. Technology is the projection of objective law.

5, the whole station page is the same title.

"Brief analysis": This is some help people to do the website of the so-called professional website production company often make mistakes. Pity the man who has paid the money but has harvested the rubbish. In the website production circle circulating such a word, "to die bold, starved to death timid, dizzy dead money." People who really know how to make Web pages don't take jobs because they are responsible for their customers. And the producers at the bottom of the level, regardless of the ability of the limited, is to run into what live, and finally delivered to customers a pile of garbage. It's hard to imagine a web-making company with a company that doesn't even know what the HTML code is.

6, do not want to exchange links with people, or external chain site has been created.

"Brief analysis": Do you want the netizen to revise faulty for you? Do you want to have Internet users organize your information? You know, netizens just want results. This reversal of content is very bad because of the fragmentation of valuable and complete information into a heap of waste. In fact, no matter how you upside down, will not be the search engine that is original. We can analyze the problem from the technical level. Do you know how a search engine knows the main content of a Web page? Very simple, page contrast. Search engines will be similar to the address, or in the same directory of several pages to compare, remove the same part (template), the rest of the natural is the core content. Search engine How to analyze the original? Extract some of the text from the core and then compare it to the records in the database, and if you have the same, you can think it's not original. In order to ensure the accuracy rate, will draw the different parts, the comparison several times.

9. The alt and title tags of the picture are used in a way that is irrelevant to the picture itself, such as "Click Next", "click to enlarge".

"Analysis": either do not write, or please write what information the picture reflects. Search engine not only included the page, but also included pictures. Meaningful information is valuable.

10, pay attention to SEO, do not pay attention to content construction. Division requirements.

"Simple analysis": Please remember: As long as it is included in the site Exchange links, can add points to increase the weight. Exchange links do not have the problem of reducing the points, the problem is just how many points added to the problem. PR high Station and PR low station exchange links, not to PR high station bring any side effects. The internet is the simulation of human society. Human society plainly, two things-people, interpersonal relationships. Site plainly, there are two things-content, content links. The website is the person, the website link is the interpersonal relationship. The website should not only be self-contained, but also contact with other websites, interact, influence each other and instrumental each other.

7, the site dead link.

"Simple Analysis": Some Web site after the revision, leaving countless dead links. Imagine, you are a netizen, click Can't visit, click Can not visit, click again or can't visit, what do you feel? To know, search spiders on a site's first impression is that the link inside can not visit. Be able to access is included in the premise.

8, reversed the paragraph order of the article will be searched as the original

"Analysis": The value of a website is what you have content, to meet the needs of netizens, what can give netizens experience. The web site that has both value and interest is the favorite of netizens. You can't expect to reap a lot of internet users with very little content. People are the animals of the wild. Your Web site can be unchanged for millions of years, but your content is often new. Web sites, programs, space, etc. are forms, carriers, platforms. You have to change the infinite content on the same carrier. This is called "the Army of Iron". Your website is battalion, your content is soldier. On the issue of value, many people have a misunderstanding. Some people say that a website that earns money is worth it. This is wrong. The value of website to Netizen is different to the value of stationmaster. The value of netizens is to obtain the information needed, the value of stationmaster is to make money. Stationmaster wants to satisfy the Netizen's value demand (need, experience, stimulation, process, vanity, attention, curiosity, packing, contain mistake ...), come to own value. In fact, money does not make money and value does not matter. The air is of great value, but it does not charge money. Money is only about the sustainability of value, not the size of value. The third pole of wealth to do is to make everything free.

11, search engines do not include new stations.

"Simple Analysis": This is a search engine collection efficiency problem. What is a search engine? Index and integrator of Web content. Network information is water, search engine is fish. Can a little fish live without water? Fish not only need water, but also need to constantly replenish plenty of fresh water and tasty water. Boutique content +seo search engine optimization, is the search engine to attract you to this piece of water. The value of search engines is that information resources are more comprehensive, faster, more convenient, more accurate, richer and more timely. Search engine website To do these points, the only way is crazy actively take the initiative to include sites, web pages, pictures, videos and other network resources. Please turn your head, try to imagine, if the netizen is not found on the search engine, but easily found on your site, search engine is not very embarrassing? What impression does Netizen have on this search engine website? Is it a good impression or a bad impression? would netizens want to switch to other search sites? The answer is self-evident. Search engine site Most fear and unbearable is the loss of visitors, but also lost to the opponent there. This is the search engine service provider absolutely cannot tolerate, also can not afford to lose. Now, are you still worried that the search engine will not include your site? Steal the fun. As long as more than one search engine, as long as the search service does not form an absolute monopoly, search engines will continue to painstakingly painstaking and important and urgent effective and efficient to collect all the content of the network. In this collection of issues, search engines than stationmaster more anxious. Because not included, the search engine can not get more benefits than stationmaster, see through the search site's mind and the life, you are still worried? In the interests of the world, the interests are intertwined, the relationship between each other to contain and use each other. From the aspect of content, other sites are water, search engines are fish, search engines rely on other sites. From the aspect of traffic, search engines are water, other sites are fish, other sites rely on search engines. Content and flow, this is a thing of the Poles, search engines and content sites each occupy a pole, who also don't want to leave who, the confrontation, divided the two evils. If you have to say who is inseparable from, then the search engine can not be separated from other sites. Because netizens ultimately need content that satisfies their needs. Search engines and technology are merely carriers, platforms that catalyze the ease with which content is obtained.

12, do not allow and prohibit other websites to refer to pictures.

"Brief analysis": Prohibit other websites to refer to the picture, that is commonly known as the anti-theft chain. This approach is very stupid, and the result is negative. There are three reasons: first, the search engine not only included the page, but also included pictures. Anti-Theft chain words, it hinders the search engine to include your station picture content, second, hindered the netizen to spread your website, very unfriendly. When a user like your station, want to map the picture to other places, if the picture is not normal display, you think netizens will have what kind of psychological experience and feelings? Third, reduce the impact of the site. The value of a website is not only the amount of traffic, but also the impact of the site on the external environment, the effect on other sites. The role of the Web site is the dissemination of information, no other station cited to hinder the effective dissemination of information. The value of Web sites to netizens is not judged by how much you earn, but how much information the site delivers. The greater the influence, the wider the information transmission, the greater the value of the website. Learn from the video web site and see how people do it. The more the other stations are quoted, the more famous their websites are, the greater their value. Do not tell me that your server space bandwidth is limited, do not want to have greater traffic, this nonsense. Better to do is to hit the image watermark. Be careful not to hit images or photos directly. Directly hit in the picture, called "disfigured", pollution of the picture's purity and integrity, but should be in the picture around a separate blank area, which put the network station name and Web site.

13, the page content in the head tag. Some of them are placed outside the body tag.

"Analysis": This phenomenon occurs, generally because people do not understand the HTML code to modify the template to add code caused by random. Even more ridiculous, some web technicians are often easy to write code in a messy way. In this way, although the browser can be displayed correctly, but the search engine has brought a negative impact. Normative and standardized practices are no more costly than the cost of clutter, and since standards and standardization bring greater gains, why not standardize and standardize? It is the basic principle of judgment choice to take the two evils as the light and confrontation the relative weight.

14, the content of the forum can only be registered login to browse access to view, or posts need to reply to see.

"Simple Analysis": The webmaster does this, is to increase the number of registered users, increase PV, to develop loyal users. In fact, relying on such a restrictive strategy does not achieve the desired results, but will only increase the antipathy of netizens. Don't do this unless you have to pay to watch. The same content on the web is everywhere, and there's no need to look at it on your website. This prevents the search engine included. Some stationmaster says, when the search engine visits, will give the complete page. In this way, search engines and users are seeing two sets of content that are clearly in line with the standards of search engine judgment cheating. There are also webmaster said that all forums are so, the law does not press the public. Oh, maybe the law does not press the public, but can definitely pressure you. What we need to do is try to use the best methods and strategies.

Attached: SEO Standard Template

Some webmaster, professional programmers for important and basic Web page knowledge is very not understand, write code is very confusing. For this reason, the release of the "SEO Standard template", to the unclear what is the canonical page code of the people to enlighten and inspire.

The following template is the basis for creating a canonical Web page and is the lifeblood. These extremely important things, you can not learn in the general tutorial, but it affects the search quality of each station.