Unicom 3G dual Standby Mountain: Accelerate the development of high-end users

3 years ago Dual-network dual standby hot situation has kept the handset manufacturers fresh memory, these dual standby at that time were affixed to the "Unicom" and its operating terminal of the wholly-owned subsidiary "Unicom Huasheng" logo, in China Unicom Huasheng mainly to do WCDMA mobile phone, dual standby seems to have no relationship with China Unicom. However, recently, China Unicom has not only launched a dual standby, but also wcdma/gsm this 3G dual-network dual-screen mobile phones.　　The move to the industry exclaimed: Unicom dual standby era may be again. Double standby in the past few days, China Unicom and the Yulong Cool faction jointly announced the launch of WCDMA/GSM dual-network dual standby cool faction W700.　　This is in fact the operator after the reorganization of China Unicom launched the first dual standby, but also the world's first WCDMA/GSM dual-network standby.　　Dual standby for mobile phone companies are very familiar with the high-end users at present also occupy a considerable market share, this is in fact Unicom was actively developing the results of CDMA handsets. 2005, China Unicom set up a special operating terminal subsidiaries Unicom Huasheng, and China Unicom Terminal Management Center Two brands, a set of horses.　　In China Unicom Huasheng general manager Yi Yingtao under the leadership of the Unicom terminal at the same time attack three major directions: high-end dual standby, mid-range of the dazzling machine, ultra low-end mobile phones. This is especially known for its dual standby service. 2005, Unicom United mobile phone manufacturers began to launch CDMA dual standby terminal technology and mobile phones, it is this kind of dual standby for China's national conditions makes Unicom CDMA high-end brand "World Wind" become a famous brand. Unicom CDMA dual Standby in 2007 to reach the peak.　　In addition to the old double standby manufacturers Samsung, LG, a large number of manufacturers into the dual standby field, before and after the more than 10, which also deduce the unique dual standby market in China. 2008, in the context of the restructuring of the operator, the C network sold to China Telecom operations, the dual standby fate has taken a turning point. At that time, China Unicom Bulletin said: "About CDMA dual-mode card services, China Unicom and the Chinese telecom agreed to stop the development of the service of new users, but will maintain existing user services, China Telecom may develop international CDMA dual-mode card services, and in accordance with the agreed terms with China Unicom joint development." Since then, China Unicom has started to vigorously develop 3G terminals, especially the operation of the iphone, for the dual standby temporarily no action. This time, China Unicom again launched WCDMA/GSM dual-network dual standby, not only show unicom double standby field, but also for WCDMA mobile phone launch double standby, this strategy on the domestic high-end mobile phone market will form a huge impact.　　[Page] is cheaper than the 2G high-end dual standby also the introduction of the cool Pie W700 is the first WCDMA model of the 3G mobile phone, but also with China Unicom in the 3G era again deep cooperation to build the first WCDMA flagship products, by Unicom Huasheng underwriting. For Unicom Why in the 3G era also launched dual standby, China Unicom Technology department general manager ZhangZhijiang said: "China Unicom for CDMA dual-mode card technology has a core patent, the patent has not been transferred, deeply customized dual-network double to 3G mobile phones, will be more users for China Unicom, the future China Unicom will further strengthen cooperation with handset manufacturers, and continuously enrich the WCDMA high-end product line. "At the same time," China Unicom built WCDMA network, is the first time WCDMA operators in the network capacity calculation of the world's largest WCDMA network, but also the first time the use of the highest standard technology. Unicom WCDMA technology to be equipped with GSM, a double dual-card, dual-network, for high-end users is very convenient. "3G time dual standby whether there is a market, which may be controversial." However, market data show that in 2007, China Unicom dual standby occupy more than 5000 high-end mobile phone market in China over 60%, high-end users have generally accepted the concept of dual standby, in the high-end users generally have two mobile phone numbers, user habits can not be changed. Moreover, China Unicom WCDMA Terminal has the obvious advantages of technology and cost, the launch of the WCDMA/GSM dual standby cool pie W700 price of less than 5000 yuan, compared to other 3G dual standby price low a lot, even more than some 2G high-end dual standby also cheaper, This shows the Unicom 3G dual standby price advantage.　　[Page] does not conflict with the iphone before, China Unicom invested heavily in the iphone, the new WCDMA/GSM dual standby cool faction W700 will be in conflict with the iphone? In this connection, China Unicom insiders revealed that the dual standby mainly for high-end business users, to meet the number of high-end users unicom demand, and the iphone includes both high-end users, but also including the fashion crowd, a broader range.　　Also, high-end users can use the iphone with only one number, and dual standby is more convenient when using two numbers.　　Industry analysis, China Unicom for high-end 3G users, the need for strong brands and flagship products as a competitive chip, WCDMA/GSM dual standby will be with the iphone to form China Unicom's two products, rich high-end 3G product diversification options, become China Unicom 3G Market Competition "killer." It is understood that China Unicom and Yulong will be cool faction W700 joint implementation of the "star flagship products" strategy, will join hands to invest heavily in marketing, integration of both resources, for the cool faction W700 in advertising, telephone subsidies, marketing, terminal network and other aspects of a strong publicity and promotion,　　It is the same as the iphone's campaign to create high-end star products in the 3G mobile phone market. And this mobile phone with high-end mobile phone looks like the China Unicom is proud of. It is reported that the launch of the WCDMA/GSM double standby a change in the past all the double standby straight-plate design style, the use of folding design, there is a type, which let Unicom in the studyMobile phone is very satisfied, that "exudes a noble and stable temperament."　　It is precisely because of this, Unicom will be the mobile phone underwriting, that is, similar national contractors all agent sales. That year, Unicom launched a few double standby sales staggering, a Samsung W629 final sales of 700,000, sales of billions of yuan, unicom clearly hope that the wcdma/gsm double standby again brilliant.