Unicom 3G User net gain 11 month first consecutive decline

Every reporter Hu Yuhui China Unicom (600050, close 5.13 yuan) yesterday's operating data showed that May company 3G users a net increase of 1.74 million households, the chain down 4.3%, also far lower than the industry's earlier expectations of 2 million households, this is the company's first consecutive decline since last July.　　Data show that April this year, the company's 3G user net increase in the chain slightly reduced by about 2%. In fact, the external concerns in the stock market earlier, China Unicom recently a, H shares have been broken down.　　Hong Kong equities, China Unicom in the last Thursday (June 16), Friday, the two days fell more than 5.6%, the Friday turnover was the highest record in the year, a-share trend is also roughly the same.　　The industry believes that Unicom's latest 3G data performance downturn, due to the company's recent marketing strategy to make a new round of adjustment; After the cancellation of the high-end contract program, the main hit low-end users of the new purchase scheme has not been the first time to start, resulting in the May vacuum period. Unicom's latest version of the star model IPhone4 contract purchase plan to start in mid-April, although the threshold to reduce the package to 66 yuan per month, but the cancellation of 286 yuan this package. And in China Unicom launched the "prepaid 0 yuan Buy machine" contract plan, 286 yuan This file is originally all the lowest price of the package.　　According to the daily economic news, the information learned from various channels, 286 yuan package is the user "0 yuan to buy the machine" way to purchase Unicom version of the lowest iPhone4, so the relevant users have a considerable majority of the choice of 286 package, its closure on the impact of attracting new users is not small. At the same time, China Unicom's recent focus on the development of low-end users, May launched a variety of thousand-price customized smartphone.　　However, it is understood that the actual sales in the various business offices in the early June, resulting in the low-end of new users in May to make up for high-end customer growth slowdown in the gap. However, the industry has confidence in the follow-up development of China Unicom. Oriental Securities researcher June that the introduction of the thousand-yuan smart machine will effectively increase the number of 3G users, optimistic about the size of a new level; The company's results also hit bottom in the four quarter last year and the first quarter of this year, and the median data is expected to exceed expectations.