Unicom abandons introduction of 3G ipad 2 domestic demand is hit by parallel imports

Beijing Time December 12 News, China Unicom finally decided to give up the direct introduction of the 3G version of the ipad 2. Li Gang, Vice general manager of China Unicom, said in a recent interview with Sohu it: Unlike the iphone, ipad sales are more suitable for traditional it channels, China Unicom will not introduce the 3G version of the ipad 2, would focus on providing users with more convenient 3G data access services. Unicom abandoned the introduction of the 3G version of the ipad 2 China Unicom and Apple in the introduction of the ipad negotiations began in 2010, but because the 3G version of the ipad has been delayed through the Ministry of the network license, after the Apple ipad 2, after the launch of the new generation of 3G version of the ipad introduction negotiations. However, beyond everyone's expectation, the 3G ipad 2, which was officially on sale in mainland China this September 21, has not been as hot on the iphone as it was when it was sold. Industry analysts believe Apple's sales policy for the Chinese market has led to a snub of licensed ipads in China. This March 11, jobs himself released iPad2 at the Grass Art Center in San Francisco. In the second quarter of June 30, Apple sold the ipad 2 altogether 9.2 million units, but the Chinese market did not start listing until late September, far behind the developed countries in Europe and the United States, as well as Asian markets such as Korea and Japan, and the time lag has also caused the domestic demand market is seriously affected by parallel imports. Meanwhile, Apple's pricing strategy in China has been questioned, the 16GB 3G version of the ipad 2, for example, the U.S. price of 629 U.S. dollars (about 4003 yuan), Hong Kong price 4888 yuan (about 3997 yuan), and China's price is 4688 yuan, much higher than the apple The price of the fruit in several other major markets. According to Apple's latest earnings report, Apple's quarterly revenue was $28.27 billion, with China's regional revenues exceeding $4.5 billion trillion, accounting for 16%, and becoming the largest single market outside the US. Behind the beautiful financial data, Apple's problems in the Chinese market are also emerging. Recently, the two-year-old ipad trademark case in the Shenzhen Intermediate Court to make a first-instance verdict: Apple asked to determine the Crown tort request was dismissed. That means Apple is likely to pay a hefty fine. In 2001, only the Crown Technology (Shenzhen) has registered two ipad trademarks in mainland China, and has launched the ipad computer. Although Apple borrowed its shell company UK IP Application Development Limited in 2009 to obtain the ipad global trademark from the Crown of Taipei with 35,000 pounds, it has not been able to resolve the issue of trademark disputes in mainland China. Yi, Executive vice chairman of China Mobile's Internet Industry Alliance, said Apple was clearly under the law. The domestic ipad imports more than the mainstream, even if the ipad trademark is banned, Apple will not bones, but China Unicom and the five major Apple distributors will be hit. Industry analysts say to Sohu it, Apple has publicly marketed its products in the absence of a trademark dispute, triggering the lawsuit, which boils down to Apple's disregard for the Chinese market over the years, leading to loopholes in China's copyright and patent applications. And compared to other markets, Apple has been in China to carry out a high price policy, the IPad 3 is expected to be released within 3 months, and the current 3G version of Apple products only China Unicom can provide WCDMA 3G high-speed Internet services. So Unicom is abandoning the direct introduction of the 3G version of the ipad 2, focusing on providing users with 3G data services will be a very smart choice.