Unicom at the end of the year to lift 3G price war tariffs or competition for the user key

The level of telecommunication tariffs has always been a key factor affecting the speed of 3G in the 2G process. Recently, Chinese mobile, China Telecom and Unicom have released the latest user data, as at the end of November this year, China Mobile, Unicom 3G users reached 18.835 million and 12.776 million respectively, the number of new 3G users per month is 1.854 million and 1.12 million.　　China Telecom, which does not publish 3G users alone, has 2.51 million new mobile users.　　According to the Ministry of Demand, in 2011, the total number of 3G users in China will reach 150 million, while the current mobile, Unicom and Telecommunications 3 3G users total of less than 40 million. In this respect, telecom expert Fu Liang said that the root cause of the obstacle to 3G rapid development is still price. Currently three operators of the number of users, ARPU value (per user average income) and other data have not yet opened the gap. Compared with developed countries, China's current 3G tariffs are still somewhat high.　　Therefore, three operators who will be in the next year's 3G competition to gain the advantage, how to set a tariff package is crucial.　　Unicom 46 Yuan 3G set lower threshold last week, China Unicom launched a monthly consumption of only 46 Yuan 3G "C Package" program, by the industry known as the "History of the lowest 3G package tariff." Fu Liang pointed out that, unlike mobile, telecom, Unicom 3G tariff independent system, and stressed the national uniform tariff policy.　　"But in fact, Unicom this year's 2G tariff reduction is less than the other two, 3G tariffs in addition to the introduction of the B package in May this year, while the package a set out, more in the expansion of the tariff scheme, and not much downward." In May this year, China Unicom cancelled the top 1688 per month package, and this month launched a minimum of 46 yuan per month package plan.　　Industry insiders pointed out that China Unicom by virtue of the advantages of the 3G and the impact of the iphone, has attracted a large number of high-end users, the monthly 66 yuan and 46 yuan tariff scheme is to many low-end users also into the bag. In the launch of the C package, China Unicom Group said that the launch of the series package is dedicated to monthly communications consumption between 50 to 100 yuan target user groups.　　In addition to the expansion of mobile phone tariff package coverage, China Unicom in the Internet card tariffs also have adjustments, the lowest threshold from the original monthly 150 yuan 1G flow, reduced to 80 yuan per month 500M traffic.　　Mobile telecom down 10% per month?　　And China Unicom will be independent of the 3G tariff system, China Mobile and the China Telecom did not strictly distinguish between 2G, 3G tariff. Fu Liang pointed out that, because the tariff packages of China Mobile and China Telecom are set by local branches according to the competition and price level, it is difficult to compare two who drop more. "But the trend is OK, this year telecom tariffs have indeed been falling, mobile, telecommunications Two of the decline in the monthly rate of about 10%."　　In the Spring Festival holiday, student opening and other special time node, all over the mobile, Telecom Branch will also introduce targeted, phased preferential tariff scheme. ThisSince the month, China Telecom has launched the international roaming users of the new Sky-wing international card, international roaming charges on average down 50%, the highest decline of 81%. China Mobile has not launched a nationwide 3G promotional campaign, but in many cities it has launched a big discount for matching phone calls.　　In addition, mobile and telecoms are brewing plans to fight the market by reducing the price of 3G smartphones, and two companies have customized a large number of thousands of smartphones ready to market. Income gap continues to expand for the above three operators the current competitive situation, China Telecom Customer service department general manager Zhangmingtian recently said in an industry forum, although the 3G era of domestic three major operators more intense competition, but the income gap in the further expansion.　　With the launch of the pilot of the transfer network, the era of market competition has come. Zhangmingtian pointed out that, according to three operating data, China Mobile user market share although a decline, but the income ratio continues to rise.　　China Telecom's mobile subscribers have grown markedly, but their share of the revenue market is falling. Zhangmingtian that the key factor contributing to this phenomenon is ARPU. From the ARPU value of the mobile phone of the three major operators, the ARPU value of China Mobile and unicom is increasing, while the ARPU value of Chinese telecom is decreasing. "User value has become the core competitiveness of operators."　　"With the launch of the pilot, Zhangmingtian that China's telecommunications industry has entered the era of stock user competition, operators must fully improve the user Service level." It is understood that China Mobile is currently promoting network Channel service capacity, through the "to refer to travel" program to facilitate the user fees, consulting and other services; China Unicom has put forward the 3G service leader slogan; Telecom has also made corresponding adjustments: focus on mobile business, sound service system, the completion of service standard items average rate of more than 95 % of the target.