Unicom Broadband He Huajie: Mobile Internet Only breakthrough lies in the game

He Huajie, general manager of Unicom Broadband Online Co., Ltd.

News and information from December 20, 2012 to 21st, the 2012 mobile Games Conference was held in Chengdu, Sichuan Investment International Hotel. With the theme of "taking stock 2012 • Outlook 2013 Bloom and Prosperity", this conference focuses on the strategic layout of mobile games with a focus on mobile game bloom and change. He Huajie, general manager of Unicom Broadband Online Ltd., delivered a keynote speech.

He Huajie said that the mobile internet is very hot, mobile internet will continue to be a big development, mobile Internet is not a simple translation of the Internet, business model is not very clear, the only breakthrough may be the game.

The following is a transcript of the speech:

Moderator: Thank you two, Mr. Cao. Take the opportunity to promote more play yy, more play YY was founded in April 2005, its core business including YY Voice, play Game network and YY game operation, is the largest game voice communication platform. The following one is from China's most powerful mobile operators, welcome to Unicom Broadband Online Co., Ltd. General manager Mr. He Huajie.

He Huajie: Hello everyone, I'm glad to have this opportunity to share our thoughts with you, in fact, just like teacher Wang said, this industry is not familiar with, in fact, frankly speaking, I am not very familiar with the game, so I am very willing to exchange, accurate said I actually rarely play games, When I was in Beijing with Wang Yuquan many times in the exchange of this thing, he has been speaking, the game actually has a lot of benefits, improve the efficiency of learning and so on, just like the teacher in front of that situation, recently there is a book called "Game Change the World", but I see some other information, it is still not fully agree with these statements, So I think although this is the case, as the operator, in the game industry, it is a unique contribution, it is also driving me to this place to do an exchange with you, but also want to do something we can do something, this industry chain downstream friends do an introduction.

First, let's take a look at China Unicom (600050, shares), it should be said that 3G has a great development, this data in this place I do not want to talk too much, I would like to say is that 3G is a kind of life attitude, unimpressed is a new technology, with this network technology, with a terminal rich, Can change our life, it's us our life changes how big, in fact there are many examples, small examples I do not speak, I speak a big example is the election of the President of the United States. This technology is selective in its dissemination of information, we must not be able to say that the technology to develop, although there are many technologies, because of this selectivity, not the best development, because this technology to the selectivity of information, in the Lincoln era, Nixon and rival Douglas in the election debate, Just like these two people, Song Wei and Cao Jin two, they want to talk for seven hours, and the audience can continue to listen, but after the TV show, the campaign changed, Nixon is because of the use of television technology, today's words Obama from the last session, he is the most adept at using social networks, The spread of social networks has been dominated by PCs, which have now become mobile internet terminals, 10 years ago, Obama has always been the biggest fan in Twitter, so I know that 3G is not only our simple technology, in fact, the upstream and downstream should have a lot of things, so as to promote our society, of course, this word is a little big, As a business, we've done a little bit, including working with the iphone, and we should actually see that there are a lot of gaps that we can quantify with one metric, that is our average flow, and in the last year, when I went to talk to Taiwanese operators, Their monthly traffic has arrived at 400M. Today in fact, our flow and it still has a gap, we and South Korea to compare, this gap is even greater, this is a South Korean SK Telecom data, it's monthly traffic has been to 4G, this is a good news for everyone here, we can see our game, because of the terminal, because of the network, We can also have more interaction, I believe that with this technology, our game can be more exciting.

See this gap, in fact, the operator's pressure is very large, I just told Cao Jin, he introduced me to this Millet 2 mobile phone, he said in the software to do a great improvement, one of the biggest improvement is to chat, like MSN embedded in the text message interaction inside, this benefit is very direct, can reduce the expenditure of SMS, This is a pressure for us, but the pressure is what we have to face, that is, we see the increase in traffic, but the operator's income is not actually increased at that rate. And for this increase in traffic, our investment is very large, the whole basic network construction, everyone in the parking lot, elevators in the network interruption will have complained, in fact, the operator's coverage is a typical heavy assets, the other day I also talked about this point in another occasion, the beginning of the director Fu also talked about, Many internet companies are a light asset company, and we have a lot of characteristics of heavy assets. I think the internet is an operator building. The internet has changed a lot of industries, changed the media industry just said, I think OTT to the current radio and television also have some influence, but also change the many industries we are familiar with, in fact, also changed our own. Operators also face Internet challenges, as I now engaged in the company Unicom, broadband online company, is the operator inside the company dedicated to do the Internet, I feel that we are very much like the recent popular movie, is the fantasy drift of juvenile, we also want to start on the Internet has a course, this process what resources do we have?

We sum up, the first is that we are in three operators, our network is our uniqueness, we need to put our network advantages to play out, this is the difference between operators. But in this industry chain, operators and upstream and downstream have what is different resources? I think it's some of our core platform resources, also in December last year, we and the Great Wall issued a unicom wo+ open system, we have the user, the user's recognition of sound, the user's channel capacity, as well as the generation of fees and other standardization, made a more open way, we call wo+ Open system, we actually want to do a huge amount of operations, including a match with the user.

After a year, we already have realistic, innovative collaborations on a number of products, what I lift out of this is an example of music, we have now to have to have the dazzling bell customization, content flow, combined charges, the generation of charges these capabilities to open to the society of the first of the various music market segments, MTV first, The music station has cooperated with us, there are similar to watercress, nine, singing, etc., they are in their own clients, for Unicom users can invoke these capabilities, this launch, the introduction of the time is not long, has made a relatively long time effect, we have experienced a year of preparation, Next year I hope that this kind of business can be developed, at present, our business is not only in the music to achieve this content, at present we in the video, and I want to talk about the game inside, we have the ability, this is my colleagues to join this meeting with the purpose, is to put our ability to introduce to you, we hope that we in this industry chain to play our unique advantages, with you to work together to bloom, prosperity. In all the forums this year, everyone said, mobile Internet is very hot, mobile internet will continue to be a big development, mobile Internet is not a simple translation of the Internet, the business model above is not very clear, the only breakthrough may be the game, so we have three types of product line want to introduce to everyone, The other is that we are going to develop the client that we just talked about music, as an in-depth cooperation, the second category we also do a converged channel, we through their own line under the ability to promote the user, this is our game channel, in addition we have a flow and game applications bundled together in the way, On the one hand is to solve the user's fear, to the flow of fear, on the other hand also want to pass the convenient payment method, can let the player play more comfortable, let the game's developers have a channel, this is our products on the three ideas, this is our portal, I hope you can remember, Hope that through this platform to cooperate with you, once again thank you, we hope that our cooperation in this music video on the experience can be together in 2013 a development, thank you.