Unicom cautiously push for cooperation

On the evening of July 17, someone worked late into the night because the next day was a day when Tencent unveiled a micro-mail customization card with a carrier. There are people in Shenzhen and Guangzhou, who are rushing through the door, he said: "Everything is for them together." ”

"They" is Unicom and Tencent.

The industry has been keen to guess with the micro-letter cooperation, "a carrier" also finally fell to Guangdong Unicom.

Unicom sticks out an olive branch

Move embarrassed to be hung

According to China Unicom Guangdong Company, the relevant person said the micro-letter will be joint Guangdong Unicom on August 8 formally launched the "micro-card" SIM card products, using the 185th segment, mainly for the new network of young users.

In the previous speculation, the reporter is certainly able to work together with Tencent must be unicom. Because the reporter has been concerned about the attitude of all parties, the micro-letter and operators before the charge of the dispute can be seen, the three major operators in China Unicom is relatively friendly to the OTT.

In fact, in the treatment of micro-letter attitude, the operators within the original is not unified. On the issue of micro-credit, the most vocal and most determined is China's move. At the 2012 Global developer conference, China Mobile general manager Li directly "beat" Tencent-"the network of operators all over the world by instant communication system interference, and even a large number of blocking cases, if there is no communication, there is no good mechanism for cooperation, the service can not be long, not high-quality." ”

China Unicom's attitude is very ambiguous. Previously, Unicom general manager Yimin pointed out that the micro-letter does bring serious challenges to the operator's business, but Unicom chairman Chang to the micro-letter expressed a certain compassionate feeling. Chang said that the OTT company to today's relationship with operators is interdependent, "operators and OTT company is not fire and fire relationship, I personally look forward to the development of fish relations, we promote each other, mutual development and common prosperity."

China Telecom is also said that China Telecom's 3G business has already been based on data as the core, therefore, the emergence of micro-letter will be with the data business synergy, there is no contradiction between the two.

At that time, there are insiders to the securities daily Reporter, three of different attitudes, gave the micro-letter to each and all possible.

Now it seems that Unicom and Tencent have joined forces to break the tensions between the two camps. And the first move to the micro-letter of the movement is more embarrassing to be hung on one side.

The conflict between the mobile networks

4G should be working with micro-letter

"Cooperation is the future," Xiang, a communications observer, told the Securities daily.

The company's chief analyst, MA June, said to reporters from the global perspective, whether it is the regulatory level, or operators and OTT enterprises confrontation level, have begun to appear some signs of loosening. The future of operators and OTT Enterprises is to win cooperation.

For Unicom's first olive branch, MA June said, this shows that operators are also actively embracing OTT. Unicom 3G Network Technology is the most mature in the three operators, the micro-letter has a very good bearing, MA June pointed out that the introduction of micro-letter package will not cause the impact on the Unicom network, but also bring the corresponding revenue OTT.

"Combined with the previous cooperation with Sohu Video, we can see that unicom in the mobile internet era of OTT business is welcome attitude, and is willing to find some partners to create some better business model." Ma June said.

For the now slightly embarrassing move, MA June pointed out that the mobile and micro-letter contradictions are not involved in other things, mainly because of the emergence of micro-letter to move the existing network is difficult to load, so that the phenomenon of signaling storms, affecting the mobile users of the network experience and feelings.

Xiang also said that the mobile because of 3G network quality is poor, leading to the contradiction with the micro-letter, he believes that the mobile 4G network should also be with the micro-letter cooperation.

In his view, such as mobile launched the LTE 4G network, will also commence cooperation with OTT enterprises.

Unicom cautiously push for cooperation

Xun Network "Solicit public opinion"

Xiang also said that Guangdong Unicom and micro-letter cooperation is an attempt, the two sides of the user growth, income and so on, still need to operate for some time before they can be seen.

Telecom operators and OTT service providers such as the launch of customized services, there is no shortage of precedents abroad. China Unicom in Guangdong Region and micro-letter customization cooperation is the first in the country.

In fact, the Chinese unicom group is wary of this cooperation, as it is the first time a mainland operator has cooperated with Tencent's micro-letters and also involves relations with two other operators.

It is reported that in June this year, China Unicom Group has officially approved Guangdong Unicom in the province to promote micro-letter customization package, pilot. But whether the follow-up in the nationwide promotion, but also to see the specific promotion of the package, and comprehensive evaluation of micro-letter customization package may bring positive or negative impact on China Unicom.

Just yesterday, Tencent's website-Xun network, hung out "I am a micro-letter Wo" topic page, it is learned that the page will be online to solicit the most wanted micro-letter privileges, for the follow-up launch of specific products "to solicit public opinion."