Unicom iphone ad changes accent and 2G Difference

Following the launch of the road signs and the CCTV iphone (mobile internet) advertising campaign, the industry was surprised to find that China Unicom's iphone ads in the local TV and cable channels springing up, and the focus has shifted to the specific applications of various iphones.　　This shows that China Unicom to the iphone has been promoted by the popularity of the iphone product features to promote, hope that users of the iphone has a deep sense of the iphone experience. The change in the content of the iphone TV ads is noteworthy. Previously the main slogan was "not known as a meeting," appearing in street signs and television commercials.　　has given way to the phrase "almost anything, this is the iphone". Looking closely at the iphone's TV commercials, it starts by telling the user that "the iphone has 100,000 apps," followed by some specific apps for the iphone, including "some of the right flights, some persuading you to trade at any time, some telling you about the rain outside, some telling you to sweat　　, you can also visit easier, at any time scan "and so on."　　The iphone TV ad seems to focus on the "Unicom version" of the characteristics, both in the domestic sale of the iphone built in China Unicom's carefully crafted "Wo 3g" business, such as mobile phone information, mobile TV, mobile music, mobile newspaper, Mobile bookstore, mobile phone business Hall.　　China Unicom aims to convey a message by advertising that the iphone is a high-end business smartphone, a small mobile computer that can enjoy life and move around the country anytime, anywhere. The release of an iphone TV ad may have something to do with Apple's App Store's choice of Chinese-language categories.　　It is reported, now as long as the iphone login app, the site automatically identify the Chinese interface, more convenient than the original; If you buy software, you can play more things, as long as there is an international Visa card, register an app account can be. 3G high-speed Internet access and rich software applications are the iphone's biggest selling point. Users who play around with the iphone will find that I-phone is like a powerful portable handheld computer that can replace 90% of the current computer capabilities.　　This is equivalent to each person in the pocket of a mobile computer, plus the iphone started far more than the computer, even at home, if not for a long time online, just check information, browse the Web or send e-mail, with the iphone is enough. But this is based on the 3G network, if only used in the 2G network, can not achieve this experience.　　There are still a lot of 3G iphone insert 2G card users, that is, the iphone as a 2G voice phone, which makes the Unicom iphone many features can not be achieved. If a top 3G phone as a 2G phone, just to use the phone to send text messages, rather than anywhere through high-speed 3G to enjoy the Internet wonderful WorldWorld, there is no need to spend so much money to pursue fashion.　　That may be why Unicom has made a new iphone ad to make the iphone's image widely known. Links: The iphone's intensive campaign from November 20 last year, China Unicom has a full range of iphone ads in most of the country's provincial capitals and separately listed cities, mainly for bus shelters. At the same time, the company in the CCTV channel also large advertising.　　Since late December, China Unicom has launched a mammoth iphone national Roadshow, involving most of the country's major cities, directly to users of the iphone demo and functional experience. According to the industry's television monitoring agency revealed that in fact, the iphone ads in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing and other places of the TV station is very strong, in Anhui, Fujian, Shandong, Liaoning and other provincial satellite TV also a large number of monitoring to the iphone ads, in addition, many local cable TV stations in Tianjin, Wuhan　　, Xi ' An, Chongqing, Jinan and other cities have seen the new version of the iphone advertising figure, such as Tianjin TV two sets, three sets, four sets, five sets have the iphone ads. (Noble 娷 people posts and telecommunications)