Unicom officially involved in mobile gaming field operators seize 3G future heights

Yesterday (March 20), Zhejiang Unicom announced China Unicom "hand Tour World" platform officially online, and with well-known mobile games "Angry Birds" developers Rovio Company signed a strategic cooperation agreement.

In the context of the smartphone app market, where mobile internet giants such as Apple, Google and Microsoft have gone mad, Unicom has made a high-profile announcement to "kill" the Red Sea and compete directly with the mobile gaming download platform.

According to China Unicom, the launch of the "Tour of the World" is a comprehensive mobile phone game platform and application client, and Apple's own "app Store" comprehensive application stores different, more focused on mobile gaming application market development.

Layout mobile games, behind the astonishing market demand and growth space has long been the mobile internet upstream and downstream consensus. Hangzhou Fun Play Digital Technology Co., Ltd. Chairman Guo Yu told the Daily economic news that any company with a strong research and development capability can develop several games a year, and a platform can attract game developers all over the world. "The mobile Internet era platform is a new form, is the application store." Operators in the database can easily find out what type of users at what time the download of what type of application, has a natural advantage. ”

The whole mobile internet industry chain, industry resources and brand appeal in the upstream of the three operators into mobile gaming has long been a lot of people in the industry predicted. This unicom layout mobile gaming platform, designed to further stimulate its 3G business purpose is very obvious.

However, the establishment of the platform is far from a day's work, not to mention the previous several major system manufacturers have made the entry threshold increasingly high. Has China Unicom already missed the opportunity window?

Unicom established the mobile gaming platform, open to major systems. It is reported that the current "hand travel World" version of support for the Android system, Apple iOS for the iphone version is also in the final test phase, support Java and Microsoft WP and other operating systems version will also be launched.

Talk about the most core profit model, Zhejiang Unicom general manager Yi Yingtao to the "Daily economic news" reporter, mobile games in China must have a long-term plan, after all, this is a new thing. "Unicom and all mobile developers will have a very reasonable business model." China Unicom's profits are mainly from two aspects, first, the user's download is the use of Unicom's data flow. At the same time, we and mobile gaming companies, including game props and so on, will become China Unicom's profit point. ”

Today, three operators have said that access to mobile gaming, to a large extent, reflects the operator of the 3G Business competition, has established a game business base and strategic cooperation deployment are to seize the future strategic commanding heights.