Unicom WCDMA Set the number of foreign brands in the collective counterattack 3G mobile phone

Due to the ideal progress of network construction, China Unicom's WCDMA network business process is speeding up its pace. Guangdong Unicom is currently scheduled to take the lead on July 19, the corresponding WCDMA mobile phone terminal Market also began to preheat. And the early stage of China Mobile, China Telecom TD Terminal and CDMA terminal Market when the situation is different, domestic handset manufacturers in the WCDMA terminal has failed to occupy the active position, on the contrary, the foreign brand manufacturers show a "drought every rain" like enthusiasm, Nokia, Sony Ericsson, Motorola,　　Samsung and other big-name manufacturers are strong attack, intended to launch its 3G terminal in China's first counterattack. No subsidy to manufacturers as the world's largest mobile phone market boss, Nokia in the WCDMA terminal advantage is quite obvious, from 2006 onwards, its sales in the overseas market has been a comprehensive transition to the WCDMA format, the end of 2007 is fully upgraded to the 7.2M HSDPA format. Nokia has long been looking forward to the Chinese market for WCDMA mobile phone business opportunities. Not long ago, the "Easy Internet Life" conference, Nokia issued a sigh of relief for the Chinese market 11 new machines, of which 8 support WCDMA format, supporting the telecommunications CDMA format is only one, this shows that its attention to China Unicom.　　Sony Ericsson, which has suffered losses since last year, recently released four new products to support China Unicom's WCDMA network, even Motorola has chosen WCDMA for its first 3G handset, which supports the Wapi/wifi wireless internet function. It is worth pointing out that the enthusiasm of the foreign brands for WCDMA terminals is based on the fact that China Unicom does not provide subsidies to users, which shows the "commendable". Earlier, in the "5 17" China Unicom WCDMA trial commercial launch, China Unicom vice President Li Gang has made clear that WCDMA mobile phone terminals do not need subsidies. Compared with this, China Mobile has provided a subsidy of up to 10 billion yuan to TD, China Telecom also said that the CDMA terminal subsidy will account for 30% of the network revenue this year, why they did not get the heat of the foreign brand? A PR person at Nokia China told reporters one of the most important reasons is the cost, because these foreign brand manufacturers of WCDMA handsets have already occupied foreign markets, so the introduction of China will not produce additional research and development costs, but will be due to the growth of potential sales and diluted costs, "from a business point of view , the main push WCDMA more cost-effective. Sony Ericsson has also disclosed to reporters that the past a hot overseas WCDMA model to enter China sales,　　Must be changed to 2.5G models, and the hardware to remove WiFi, the resulting cost may be more than 1 million yuan, now China Unicom's WCDMA network launched, 3G mobile phones can be directly through the network detection, the effect of cost savings is very obvious. Don't worry about sellingVolume 3G mobile phone can be sold as 2G not only that, because China Unicom in the WCDMA terminal sales strategy has not taken a comprehensive operator custom underwriting practices, which also makes the foreign brand has the advantage of social sales channels can be fully played, so the market opportunities for WCDMA terminals are naturally more favored by the foreign brands. According to China Unicom's mobile phone terminal custom acquisition platform company Unicom Huasheng general manager Yi Yingtao introduced, the future Unicom Huasheng only responsible for some of the WCDMA terminal sales, the rest of the terminal will be China Unicom's personal customer department and other channel partners responsible for, "our custom sales ratio will not exceed 30%." Yi Yingtao said, and the remaining market space will still be referred to the Protec, Tian-Yin, Eschde and other national contractors responsible. These national contractors are Nokia, Motorola, Sony Ericsson, Samsung and other major partners in the country, which makes these foreign brands in the overall transformation of the WCDMA terminal can still fully use its social channels in the brand attraction, quickly to market goods. "In the shop, the social channel than its operator channels to more advantages, they can sink to four to six market, its huge number of outlets and coverage capacity is not comparable to the operator at present."　　Yang Qun, an analyst at the Shenzhen War on State policy, told reporters. However, compared to China Mobile, the Chinese telecom, Unicom's brand relative disadvantage, its user base is inferior to China Mobile, integrated network advantages as China Telecom, a single bet on the WCDMA will let foreign brands in the 3G end of the market? Motorola related people are very frankly, the WCDMA terminal can be well backward compatible with the GSM 2G, 2.5G Network, which means that 3G mobile phones can be sold as 2G, especially in China Unicom does not control the overall WCDMA mobile phone sales channels, The company's WCDMA terminals in the social channel sales do not need to hit the label of China Unicom, so naturally there will be no so-called network restrictions, "China Mobile's 2G network can also use WCDMA mobile phones, but also the latest model, this switch machine users have a great appeal." "The person for the reporter a simple calculation, the current domestic GSM mobile phone users total more than 400 million, even if the annual number of users accounted for only 1/4, but also up to 100 million, these machine space almost all for WCDMA mobile phone open," the problem is not to worry about sales. "Newspaper reporter Cheng