Unicom "Wo" brand to broaden the promotion channel

Small Tong recently, by China Unicom, a large reality show show "Creative Star" successfully ended.　　The column in the selection of excellent fashion designers, but also make Unicom "Wo" brand fashion, innovative ideas. In addition, China Unicom "wo" flagship store, the iphone Experience Service Center also opened in Beijing recently, users can experience the various business of China Unicom free of charge.　　Industry insiders said that the user experience of the way will become after large-scale media publicity, China Unicom to promote "Wo" brand Another important channel. "Crazy bombing" high-profile publicity as China Unicom in the reorganization of the launch of a new single business brand, "wo" image is fashionable, innovative, full of enterprising spirit.　　Therefore, China Unicom in the promotion of "Wo" brand, a change in the past low-key publicity style, not only in the "Wo" brand early birth with eye-catching brand logo, lively advertising songs, fashion star endorsement to attract people's attention, but also in the "Wo" brand promotion period using the column naming the way to people to explain the "Wo" concept. In the second half of 2009, China Unicom, the CCTV film channel launched a large TV reality show, "Creative Star." This program is designed to select excellent clothing design talent, activities to "creativity" as a measure of standards, comprehensive assessment as the future of the overall quality of fashion designers. Now, this column has been successfully concluded, China Unicom, through the support of such a column, in the selection of outstanding fashion designers, to help young entrepreneurs, for the Chinese cultural and creative industries to make contributions, but also gradually "Wo" brand vitality, enterprising, open, fashionable connotation into the program,　　Passed on to potential customers in a way that people loved. It turns out that China Unicom has achieved good results in this way. Relevant data show that China Unicom to build the world's largest WCDMA network, the current Unicom 3G network covering 335 cities nationwide. As of 2009, China Unicom has reached 150 million users, of which 3G users 3.5 million; 3G network construction covers 335 cities.　　Analysis of the industry, Unicom 3G users, on the one hand benefited from the "WO" brand business diversification, comprehensive service, the brand has been recognized by users; On the other hand, with the recent period of China Unicom large-scale media publicity inseparable.　　User experience to achieve "0 distance" propaganda if China Unicom's large-scale media publicity has always been separated by a medium, then the first WCDMA 3G interactive experience Pavilion's debut to achieve a "0 distance" publicity. Recently, China Unicom "wo" experience-style flagship store opened in Beijing, which is also the first WCDMA 3G Interactive experience Hall. Through the "Wo 3g", "Wo Family" and "wo-commerce" three major theme areas, the experience pavilion for the vast number of telecommunications users to show China Unicom in business, life, entertainment, services and other fields of rich innovative business, as well as a full range of mobile communication terminal products. In the simultaneous opening of China's largest iphone experience service center, users can alsoTake part in content-rich training courses and enjoy free service.　　In addition, users can also deal with the on-site business, the museum has professionals to provide one-stop reception services. China Unicom "wo" interactive experience of the flagship store's official debut, so that the vast number of users have a "0 distance" experience the world's most advanced WCDMA 3G technology and application platform. Industry experts said that this is not only conducive to promoting China Unicom to establish a new 3G era of corporate image, the practice of "innovation to change the world," the company's philosophy, but also to 3G applications in China's popularity has a positive impact.　　The way of user experience will become another important channel for China Unicom to promote "Wo" brand after mass media publicity. Industry forecasts, 2010 China's 3G users will be large-scale growth, and China Unicom relies on mature 3G technology and comprehensive customer service, coupled with large-scale media and experience Pavilion "0 Distance" promotion, 2010 China Unicom 3G user growth will accelerate.