Unilever sails for the Sea Network Marketing search promotion heavy attack

"Over the past year, our investment in digital marketing has grown 3 times-fold and will at least multiply next year."　　"On the afternoon of December 13, the president of Unilever Greater China, Joanne Road appeared in the Baidu Mansion, announced a huge sum of money and Chinese search engine giant Baidu signed a strategic cooperation agreement, and made the statement." Unilever's marketing in recent years is evident.　　and Baidu strategic signing and cooperation initiatives behind, it seems to also reveal the overall marketing strategy of Unilever's deployment and direction.　　Brand marketing running forward with the signing of Unilever and Baidu, the secret, Qingyang, and brands, Lipton and other well-known brands and products will be affixed to the network marketing labels, and consumers for closer contact and communication. In interpreting the mode of cooperation between the two sides, Joan Lu said that the strategic cooperation between the two sides is mainly embodied in 4 aspects, "First of all, Unilever and Baidu in the future market strategy of investment has a relatively substantial growth, followed by consumer behavior research will have more cooperation." In addition, both sides will work together to provide consumers with higher quality content to enhance the consumer search experience.　　Finally, Joan Lu stressed that the hope with Baidu to explore new business model, to achieve innovative growth. In fact, fast-moving consumer goods industry marketing is becoming more and more common, but really can throw a big foray into the Internet deep marketing, Unilever is one of the few "people".　　Perhaps this is another secret weapon that Joan Lu has to gain insight into consumer demand and behavior. "From consumer behavior, search engine is a very core part of Internet marketing, it is difficult to imagine which internet marketing activities do not rely on search engine support." Baidu is the largest search engine company in China, so we choose to cooperate with Baidu.　　"Joan Lu said. For the value of search marketing, Joan Lu that every time the search behind reflects the true will and interest of consumers, Baidu not only can well lock the consumer, help Unilever find value customers, and can further shorten the marketing path between consumers. In this regard, Baidu senior vice President Haoyu said: "Unilever has been in the marketing is very focused on innovative enterprises, in the industry has a lot of benchmarking significance, marketing innovation has been at the forefront." We are very willing to work closely together to establish a benchmark in the industry to consolidate and enhance Unilever's leading position in the marketing field. "We may be able to say that while internet marketing is not the only counterweight to Unilever, it is the punch of Unilever in the marketing arena." (Dong Hui)