UnionPay also plays big data

On the battlefield of big data, the one with the massive cardholder trading data, compared to bat, which has already been clamoring for big data, was late.

This year, as the payment business has become thinner, third party payments have also played up the concept of large data, starting with the payment accumulated by the large data in the payment for the merchant to extend financing credit, financial management and precision marketing, further carrying financial and marketing services. Whether it is fast money "pay + marketing" strategy, or Yeepay "pay + Marketing + finance" strategy, the strategic thinking is similar.

This time, UnionPay finally sat down.

Economic Observer network reporter learned that recently, UnionPay is cooperating with Harbin Bank in the pilot cooperation for small micro-merchant loans to create small microfinance products, with the help of the Bank data platform to provide data support, pre-credit audit, loan management, payment and settlement services, helping small micro-merchants to obtain bank loans smoothly, Help banks to monitor loan risks. From the UnionPay personage discloses, depending on the pilot effect to consider whether to promote, may grow into UnionPay product system new bright spot.

UnionPay said that with the development of large data technology and the gradual deepening of the value of the data, UnionPay is increasing its investment in cloud computing and large data. "At present, UnionPay has built a large data platform based on Hadoop technology, and in the two-market transition planning, the emphasis is on the future will continue to strengthen the construction of large data platform." Some of the recent business moves by UnionPay should see UnionPay trying to dig deep into the business value of large data. ”

June 2014, UnionPay launched the largest marketing campaign in history, "section 62." In the early stage of the activity preparation, UnionPay with large data technology to the cardholder consumption data Mining and analysis, analysis cardholder consumption habits and preferences, the main "family" concept, in the nationwide selection of coverage line, online and mobile payment of various channels of more than 5,000 high-quality merchants. During the activities, the use of large data technology processing capacity, real-time tracking and evaluation of the effect of activities, timely activities and activities of the rules and resources to effectively deploy.

"The large data value accumulated by UnionPay is being valued by more and more institutions, and large data cooperation among financial institutions, telecom operators, National Bureau of Statistics and China UnionPay is being pushed forward." Said the UnionPay.

However, it is noteworthy that, while sitting on massive cardholder data, UnionPay is still in its infancy in the development of data products, the use of large data forecasts, the discovery of new business models and the creation of new business development opportunities. At the same time, because not directly to the merchant side and cardholder, UnionPay is in fact facing the merchant information is incomplete, cardholder basic information missing and so on. On the other hand, the prerequisite for acquiring large data business value is to have all kinds of related data resources, which requires data exchange among different enterprises. Restricted by domestic privacy data, enterprises often only have their own business data, and can not be informed of other customer related numbers. The bat has a wealth of data resources through a variety of capital operations, and UnionPay has yet to move on. All these problems will restrict the value of the bank's data platform in the payment industry.