UnionPay Enclosure mobile Payment field: Hong penetrate Mobile Internet market

China UnionPay, which has nearly 3 billion cards, wants to grab more market in the area of mobile payments.

April 24, China UnionPay and UC Browser jointly announced that the silver Joint machine payment services in UC Mobile browser online. UnionPay card holders Use the browser's "easy to pay" application, through the embedded UnionPay "mobile payment" direct payment, do not need to register any third party accounts.

"UnionPay in the field of mobile payment innovation in fact began in 2003, we will maintain open cooperation, there will be some new product launch." Danchang, deputy general manager of China UnionPay mobile payment, said April 24.

In fact, mobile phone mobile payment has experienced several generations of technology development, such as SMS payment, WAP payment and so on, because of the cumbersome process and network conditions, such as the acceptance of mobile payment is not high, the completion of large payments also have difficulties. Over the past decade, more telecom operators have dominated mobile-phone-payment markets.

"We are waiting for the right time to come out. Danchang that now is the right time for UnionPay to develop a new generation of mobile payments. He made such a judgment on the basis that the user community is maturing, the network environment into the 3G, the development of mobile electric business has reached a proper stage.

According to the reporter understands, now UnionPay has begun in the mobile payment involved in various areas, including browsers, clients and near-field payment for a comprehensive layout.

Full penetration of mobile internet

China UnionPay was formally established in March 2002. Danchang said that UnionPay saw the trend of mobile payment at the beginning of its existence, but it was not until 10 that the mobile browser paid for the products because of the comprehensive consideration of the changes in technology and user payment behavior.

"In the last few years when we use mobile phones to surf the internet, it is hard to imagine doing e-commerce on this." Danchang said, now has this condition, the corresponding product launch and the whole environment is closely related.

From the user group, in the bank card users, the global UnionPay card issuance volume of more than 2.9 billion. And in the mobile phone users, the beginning of this year's statistics are Chinese mobile phone users have exceeded 1 billion.

At present, domestic mobile phone penetration rate is much higher than the PC, UnionPay card penetration rate is much higher than other online payment accounts. Both the UnionPay and UC view it as a backdrop for their cooperation. Danchang said that UnionPay chose UC as the first partner, because "the browser platform is the most widely used UC."

However, the reporter learned that the cooperation between the two sides is not exclusive. It also means that the future UnionPay will be able to sign up with more mobile internet companies to plug in their payment plans. "UnionPay is an open organization, and now it is open in operation, and we welcome the cooperation of different levels of products and UnionPay." "Danchang said.

UC chairman Yu also said that before there may be a company pre-installed exclusive, but from the results, "exclusive can only affect the progress of things, and can not affect the final results." In his view, the biggest advantage of mobile payment is "at any time, anywhere," any product that can meet these two needs has its market value.

In the area of mobile payment, UnionPay has been accelerating its expansion in terms of clients, as well as near-field payments, in addition to browser vendors like UC. For example, in the mobile phone client side, Jingdong Mall, wheat bag, Ofei digital and other merchants have been online UnionPay payment services.

Chaihong, executive vice president of China UnionPay, said that the silver joint machine payment is to build a comprehensive mobile payment solution, facing different application platform form, developed based on smart card of the silver Joint machine client, security controls and other products, fully support mobile internet merchants access.

It is reported that the business is gradually covering Android, IOS, Symbian, Windows phone and other mainstream mobile operating systems, supporting more than 100 banks issued UnionPay debit cards or UnionPay credit cards. According to reporters, China UnionPay in order to attract more merchants to support the bank to pay the channel, in terms of rates also have different degrees of concessions.

Near-field payment standard War

Whether it's through a browser or a mobile client, it's one of the areas of mobile payments--"remote payments." In fact, the broad range of mobile payments includes both remote payments and near-field payments.

In the area of remote payment, UnionPay's main competitor is a more mature third-party payment company. Alipay, for example, last year reached a partnership with UC on mobile browsers. In this area, UnionPay hopes to win back the market through the breadth and convenience of bank card coverage.

In the Near-field payment model (ie, through NFC and other means of "brush the phone" to complete payment), telecom operators, banks, terminal manufacturers, chip manufacturers and software vendors will participate in it. In the past few years, the leading telecoms operators have invested more in near-field payments.

As early as 2009, the three major operators of mobile payment business entered the pilot commercial stage. China Mobile, for example, officially launched its Rfid-sim card in November 2009, which can be used to brush mobile phones in shops such as Starbucks and Expo venues, and Unicom has announced cooperation with Fudan Microelectronics to achieve mobile phone consumption through custom machines or stickers.

However, the standard can not be unified, at one point, the near-field payment can not be a big push. Before moving the main push 2.4G standard, its in Shanghai, Hunan and other sites in the pilot is the use of 2.4G standards. And UnionPay is the standard of 13.56M, in the transformation of POS machine is the use of this frequency.

The reporter learned that, although the final near-field payment has not yet been introduced, but the industry generally believe that UnionPay standards will eventually prevail. In fact, UnionPay is also speeding up the progress of the POS machine to fully support the mobile phone function. However, China UnionPay related people told reporters, "The current mobile near-field payment bottleneck is still supporting too little mobile terminals." ”

These people also said that near-field payments compared to remote payments, or the latter proportion is greater, he hoped that more NFC mobile phone popularity can drive the development of near-field payments.