Uniqlo's sales in China are not large, where customers are confident that they can beat Uniqlo in the Chinese market

In the long run, foreign brands in China, the opportunity is small, Uniqlo in China's sales are not large, where customers to win in the Chinese market Uniqlo very confident. And revealed that the previous three-quarter sales rose nearly 30%.

11 and 8th News, where the CEO of the first time in recent days to respond positively and Uniqlo between the "price war", blunt in the upcoming "Double 11", the focus is with Uniqlo "war".

Aging also said that in the long term, foreign brands in China, the opportunity is small, Uniqlo in China's sales are not large, where customers in the Chinese market to defeat Uniqlo very confident. And revealed that the previous three quarter sales growth of nearly 30%, profit target is approaching.

Confident of winning over foreign brands

It is understood that in recent days, where the customer light down jacket, snow boots, and so on a variety of single goods daily sales of more than 10,000 pieces, for the October order amount brought about a substantial increase. But it is also embroiled in a "price war" with the Japanese brand Uniqlo. In this respect, aging said, in the "double 11" online shopping spree, where the focus of customers or Uniqlo "war".

For foreign clothing brands to the Chinese brand of competition, aging that consumers in the beginning of foreign brands have a good impression, but in the long term, foreign brands have no chance. Favorably Clothing library development can also be seen, the beginning of the Japanese love to buy foreign brands, but with Uniqlo more than 10 years of development, the final success of 80% of the Japanese domestic market.

Old frankly excellent clothing library is also the object of study, but their sales in China there is no big customers. From the point of view of brand development, every guest also has the confidence to conquer foreign brands and become a high concentration brand in China.

From the current data, where the customer in the polar fleece shirt, light down jacket and other clothing styles, color more than Uniqlo. Aging said, relative physical clothing sales, online clothing sales can have more display, traditional brands because of store restrictions it is difficult to show a large number of styles, but the Internet can provide unlimited space for users to feel the fashion of the product.

Aging said that the current clothing network marketing is facing a very large competition, previously thought that only some of the Internet brands follow the fan, but since the beginning of last year, the traditional clothing products also began to do E-commerce, and the oncoming fierce, big hit price war. This is because the Chinese traditional clothing brand encountered a bottleneck, thought the internet can be resolved, but in fact for their long-term formation of the channel barriers.

Profit target is approaching.

At present, many electric business enterprises are still in the loss, where the customer is no exception. The internet has given the Chinese brand an opportunity to become a highly concentrated brand, the company said. At present, every guest has 20 million users, the average consumption of 4 to 5 times a year. First-line city consumption accounted for 60%, customer single average price of 150-200 yuan.

Age admits that in recent years, the development of electric business simply rely on investment not enough, but also need the healthy development of enterprises. What customers are now more concerned with is the fourth quarter of sales after the first three quarters of the adjustment and the first quarter of next year. At present, the first three quarters of sales growth of nearly 30% Year-on-year, the fourth quarter is the peak season, the target of profitability is approaching.

In overseas expansion, aging said that every customer in the global brand has a price advantage. Although the English website has been opened, Vietnam station, but the pace of internationalization is not anxious. Hong Kong orders, has been through with Third-party Express Company, can guarantee the smooth delivery of products.