Unique content will help push the site in search engine rankings

Summary: SEO changes quickly. If you want to keep it, you need to learn some new tricks and evaluate some of the old ones. 1, high-quality content and the principle of the supremacy of users I believe that you often hear the story of the king, but the fact is that the content is not king, and the user only

SEO changes quickly. If you want to keep it, you need to learn some new tricks and evaluate some of the old ones.

1, high quality content and customer first principle

I believe that you often hear the content of the king's

, but the fact is that the content is not the king, and the user is the king.

Your visitors need unique, well-written and informative content that is easy to read and understand. Set them up to find your relevant keywords so they can learn more about you and your company, product or service, and allow them to trust you and build a relationship with you. However, it is not necessary for visitors to choose you, so you should use newer, original, and high-quality content.

Search engines use very complex algorithms to remove duplicates and only present the most relevant pages to the user. In other words, unique content will help drive your site's ranking in search engines.

1.1 Original content: Try to use fresh original information, or at least write it more unique, that is, false original.

1.2 Quality is always better than quantity: Ningquewulan.

1.3 Updates, updates, updates: Updated content will enable you to have a high ranking in search engines.

2, optimize the internal link structure

SEO expert or webmaster You should already know how important this is. This internal link structure enables users as well as "search engine spiders" to become your end users. Unfortunately, it is often overlooked by webmasters. Internal link Architecture Good sites will have a better chance of getting higher rankings in search engines.

Core: The establishment of relevant column categories and sub columns

Location: You should always make sure that all the most important pages are easy to reach and no more than two clicks away.

Map: Create a site map that can help search engines quickly discover changes in the site.

Check: Dead link, is not good for your users or "spider", should develop a regular check and repair the bad link error habits.

Pagination: Smart use of breadcrumbs and pagination.

One issue that has historically been that pagination may bury product pages is that it is almost impossible for search engines to "crawl" and rank these pages. How to solve it? Anchor text to your home page and other pages linked to these "deep" pages or use external links.

The factors on the page also play an important role. You will find that each of the items listed below should contain and maintain a balance.

2.1 Make sure your content is a keyword or word about your site.

2.2 The URL that your keyword points to.

2.3 Your keyword in the presentation of your title tag.

2.4 The number of times your keywords appear in the content, that is, the keyword density.

2.5 If your keyword has alt text in your image.

2.6 Make sure your content is unique and has relevant keywords.

2.7 Ensure that the backlinks of your important pages can return to your home page, columns and sub sections.

3, keyword strategy

Your keywords get a lot of clicks, but not too much conversion? Your keywords have a huge natural search, but your site content is not what they are looking for, then you need to assume a risk problem, that is, bounce rate. In the optimization of popular keywords should also analyze the user in a certain key words of time, bounce rate and other elements.

3.1 Put the keywords at the bottom of the website, using Google Analytics (analysis), Baidu statistical analysis of the users click on the popular keywords and stay time, bounce rate.

3.2 Test selected keywords have a high bounce rate, if so, you can use Google and other Web site optimization tools to improve the keyword or landing page.

3.3 Use tools to dig long tail keywords, Baidu, Google search Drop-down box also has a hot keyword.

3.4 Use a variety of tools to test the site, improve the tools on the site's recommendations.

4, the use of media platform to promote

To me, the internet is a vast desert, a site like a grain of sand in the desert. How can users find such a tiny sand site? Search engine? Yes, but search engines are not the only way.

Today, social networks are becoming more and more important. Our more popular sites add links to your homepage, which can greatly enhance the visibility of your site.

4.1 Tencent Micro Bo, Sina Weibo, the most popular platform, recommended use.

4.2 Renren, Happy net and other classic sites, the user is very much, recommended use.

4.3 All this sounds too easy? The truth is that social media and search engine optimization are often more complex. There are 4 steps to creating a social media marketing program that complements and enhances your SEO strategy.

4.4 Onlookers: Use tools such as finding out what everyone is talking about hot spots. Find out where your target users are gathering, identify the social media keywords that are relevant to your business, and find out which topics are influential and use them in your site.

4.5 content: such as images, audio and video content, can promote the development of Web sites and even bind users.

4.6 Socializing: Learn how to interact with customers. Ask yourself a few questions and get the answers.

4.7 Measurements: Use tools such as wildfire social media monitoring, blogpulse, and let others measure how well you're doing.

5, high-quality Reverse link

The reverse chain is another way to get your site better ranked, and the hardest part of link building is finding links and high quality places.

Here are some ways to get these links

5.1 Become a member of a website, mail, website message form contact Webmaster or administrator, Negotiate Friendship link cooperation matters.

5.2 In their own website to publish original articles, the tail added copyright information including links, distributed to the major sites.

Reverse Link rule

You should choose to post the chain in a high-quality place, not too much attention to quantity, quality is the secret of reverse link, so you will get a better ranking. Publishing a chain in a related quality web site would be much better than a thousands of "meaningless" sites. High-quality chain not only bring better rankings, but also bring considerable visitors: if your site is selling anti-theft alarm, if you have a link to the site of the thief site, then most likely to your burglar alarm will be interested to click on this link.

To make the site successful will need to persist in doing search engine optimization, if you think the internet like the vast desert, the site as a grain of sand, then you may just begin to understand how important search engine optimization is.