United States Lele Open 020 platform, or will open a new trend

In late March, nature home started O2O electric business model, at the end of March, Guangdong Yi Hua Wood Co., Ltd. to join hands with domestic household electrical goods Licensing Company Limited formally signed a strategic cooperation agreement to create a new model of 020 open platform. Some insiders said that the home electric business industry, O2O mode has become a trend, O2O open mode into a new trend.

Event Beauty Lele Open 020 Platform

March 27, Yi Hua Wood and beauty Lele signed a strategic cooperation agreement to create a new model of 020 open platform. It is understood that the United States and Lele's "Beauty Lele Home Network" is a decoration, furniture, building materials, home and other products and services as one of the "single stop" online home integrated platform.

According to the United States Lele brand Director Panshou, the cooperation with the Yi Hua wood is mainly three levels: the first is in the upstream raw materials procurement, the United States Lele directly to the wood procurement of wood, to enjoy a first-level market purchase price. It is reported that the Ikea wood industry in its layout of the global network process, the establishment of six major forestry bases has become one of the most important strategies, so it has abundant timber resources; The second is the integration between the two sides in the sales platform, the former products are exported to Europe and America and other countries, through this cooperation, Yi Wah Wood can use the United States Lele sales channels to quickly open the domestic market, while the United States Lele can also open the overseas market, making domestic furniture in the form of furniture brand output, add additional value. In addition, offline, the United States Lele and Yi Hua wood industry will jointly transform the offline store.

On this hand, Yi Hua wood industry is revealed, hope that the use of the United States and Lele Network sales platform to create "solid shop + network stores, on-site experience + network display" line of the combination of online marketing model, and said that the advantages of the wood industry is a strong manufacturing side advantages and resources. In addition, the Ikea wood industry chooses Beauty Lele as a partner in addition to pay attention to the platform's customer flow strength, at the same time to see the United States and China Lele owned proprietary shop, can be the best wood products to provide more offline experience opportunities. This "online drainage, online experience" of the electric business cooperation model, will become the future domestic development of Ikea wood industry focus.

It is reported that the United States Lele O2O Electric Platform open, Yi Hua Wood is a supplier and brand, distribution, installation, after-sale services are led by the United States Lele, according to its unified standard implementation. In addition, the admission of Yi-hua 0 rent, the U.S. Lele profit mainly depends on the return point of sales.

Trend O2O open platform or new trend

Last October, Yi Hua wood industry also with Tencent in the development of micro-credit marketing platform, set up an independent operation of the O2O platform. And in addition to work together Yi Hua wood industry, the United States Lele also and Scothin, Xi, Lehoo, family, the icon to carry out cooperation, the above 5 major brands have been settled in the electric business platform. Panshou pointed out that to create a O2O model open platform to reduce the cost of intermediate links, to provide consumers with inexpensive products.

In addition, nature home also announced in recent days to enter the O2O electric business open mode. The reporter learned that this year, nature home will O2O electric business model as one of the key projects in the promotion, and in late March this year launched the O2O global investment, but also to the O2O of its electric business to create an open, currently the platform is still in the stage of propulsion.

According to the Nature Home (China) Co., Ltd. Guangzhou marketing director Weidong revealed that the nature of home O2O model will also be played to create the overall model, and said that at present, home electric business, O2O mode is a clear trend, online drainage, offline experience is a trend. and O2O electric business development platform or into the new trend of home industry.

Realistic Home Enterprise Operation O2O Platform is not ideal

Home electrical business experience with Alibaba as the representative of the Electronic Business business-to-business stage, and to Taobao, Cat, Beijing-east as the representative of the electric dealers, through the flat sales channels, directly reduce the consumption of goods in the purchase of the cost of Consumer-to-consumer, the stage of the consumer, and the United States and Lele early in 2011 years began from the mode of O2O transformation. In addition, Qi Jia Net, cool diffuse habitat and other enterprises and Qu Mei, branch treasure Boloni, Xi-xing and Red Star • Kai Lung, incredibly the home and other traditional home enterprises and stores are also beginning to do O2O mode of electrical business, but until now, according to the industry evaluation, traditional home enterprises and stores March O2O no success cases.

Industry Personage Shen pointed out that, even if the traditional home to go O2O mode can only rely on the third platform, their own website sales platform, traffic is too small, can only rely on the third platform to help offline drainage. Industry insiders pointed out that the individual enterprises to develop O2O mode, traffic is very difficult, sales support its flow costs, the second restricted factor is technology, traditional home enterprises compared to professional electrical and technical drainage technology is not very strong, lack of professional mature technical team support.

Suggestion O2O should pay attention to the development of product differentiation

Guangdong Province Furniture Association Secretary-General Zhang Chengzhi said, at present, the Ikea wood industry in the domestic physical store channel is not a lot, in the channel is not sound enough, with the United States and music to carry out such cooperation is beneficial, if there are more than 2000 stores, such cooperation or have negative effects, resulting in line with the same price or homogeneous competition.

Panshou told reporters that in order to avoid the platform on the same quality product competition, le Le will take the introduction of differentiated brand, rich online products and brands.

Weidong told reporters, Nature home O2O mode, flooring, such as hard products or natural products, in the soft, the group of materials, design and other aspects will be more to introduce other brand products, the use of product mix, the form of large home package launched. Nature Home Line under the product will be differentiated to push, and forecast thereafter, line online products and prices will tend to be consistent, and said that this trend is home industry O2O model of the future development trend.

Industry

Future home sales

Is still a three-point world pattern

China Building Materials Circulation Association President Meng said that E-commerce is the general trend, the future is the most terrible than the electric dealers into the network to purchase the experience base. Zhang Chengzhi said that the electric business is the trend of the two-year sales model, the store also has the possibility of the existence, in order to avoid the store become the experience base of the electric business, the traditional household manufacturing industry should take the line on the product management differentiated route. Enterprise is strong enough, conditional independent walk O2O mode, you can go independently, but the conditions should not fully use the Third-party platform. O2O mode requires enterprises to have a wealth of product lines, technical personnel, funds and other support. "Some enterprises have limited individual strength, for the rich product line strength will be combined to do O2O electric business model."

Panshou also believes that the future of furniture sales channels are still three points in the world, electric dealers, traditional stores, hardcover housing supporting (engineering business) accounted for One-third, and the electricity quotient level competition is efficiency and cost.

"Everyone Living" promote home 020 platform open

The reporter understands, "Everybody lives" the concept and O2O open platform or complement each other. Weidong said that at present, many enterprises in the exploration of innovative ways to complete the transformation of O2O mode, not every enterprise will open their own platform, nature home is mainly because of its product line is relatively wide, before also determine the "Everyone habitat" the direction of development, and initially with "everyone living" strength, Can be a good promotion of the way we live package, the nature of the home years ago began from the floor to "everyone habitat" transformation, the current own products covered flooring, wooden doors, cabinets, wardrobe, wallpaper and other hard products. In addition, the national network is more dense, distribution and experience have advantages. At present, the nature home in Guangzhou has 14 physical stores, the national entity stores more than 3,000.