Universal Campus App age, who will be the siege?

In the 2014, there was a smoke in the social app world. Social software has resorted to its own must kill weapon, trying to win a place. Old social apps are trying to change and innovate; new social apps use their different social selling points to lure users.

December, the Stranger in the Nasdaq listing; Renren has come back after a low ebb and has refocused on the social field of the campus; seniors help to transform, from the original pure campus social span to college students to stage consumption; other new social apps are also menacing, launching an offensive against the campus market. In this universal Campus app age, who will be the siege?

Veteran strong return-Renren: Heavy return to the campus, the past Halo no longer

2005, the school network turned out, 2009 officially renamed Renren, in the Campus social field for the moment no two, has become a Chinese version of the trend of Facebook. In the "Friend Net" competition with Tencent, after the lose-lose, Renren moved to the hands of the tourism industry. 2013, "Happy Farm" officially offline. This once popular campus, the highest number of users in the hundreds of millions of people on the net sign game of the offline, it seems to some extent means that the end of the era of Renren. Renren announced in 2014 that it was shifting the focus of development to campus socializing. But in stark contrast to the 2009 frenzy of "Everyone's craze", today's Renren seems a bit desolate and depressed.

Former pure social pioneer-Seniors help: Seeking profit, pure social software transformation busy

Senior help in the acquisition of high financing immediately announced the transformation into college students in the field of phased consumption. Senior help once was pure social software, today such a large span is indeed somewhat surprising. At present, by the senior Help to launch the installment payment platform "phased fan" has been officially online, and began to profit. As for the future development, still need time to test.

Tool Class Dark Horse-super timetable, course lattice: Tools app emerging

The super timetable and the course grid are based on the functions of the campus tools, including curriculum, uploading and selecting classes. Because of its strong practicality, two software just online soon after the campus accumulated a high popularity. After accumulating a certain number of users, the super timetable and the course grid are beginning to socialize on campus. The super timetable opens up social sectors, and the course grid is beginning to try to capture the campus social arena.

A new model of timesharing--black and white campus: Black and white segmentation to create time-sharing social

The black and white campus is the concept of timesharing: 7 in the morning and 9 o'clock in the evening as the time limit. Daytime real name, evening anonymity. It is not as public as everyone else, and not as private as micro-letters, a good choice of a suitable middle zone. During the day, users can upload photos, publish status, and at night, all users become anonymous, and a variety of more straightforward emotional topics can be discussed without scruple. At present, the black and white campus has been extended to 152 colleges and universities, the next day the retention of users reached 40%.

Anonymous matching fresh van-11:11: Anonymous matching creates a new model of pure campus social networking

Every 11:11 P.M., the system reminds the bell rang, 11:11 anonymous match began. Match to the male and female users have 11 minutes 11 seconds of matching time, only to click the like option to keep chatting. The matching process will not appear each other's name and Avatar, is purely anonymous state. In addition, registration does not require any information, only to the user for the campus verification. After the confirmation that the user is indeed a college student, the registration can be completed. The move also ensures the purity and security of social networking on campus. Currently, this anonymous campus dating app already has nearly millions of users. The fresh and warm 11:11 has also injected a clear stream into the campus social software field.

From a purely social point of view, Renren's status is fading, but at this stage there is still no social platform to replace the once Renren. All the major start-up companies are trying to grasp this gap, and strive to become a net after Renren's campus overlord.

From the point of view of business operation, each family is trying to combine business model with campus social. More and more social apps feel that profit is the soft spot of campus social, in which the senior help is planned to completely transition for the college students to consume the app.

From a functional point of view, each app is actively developing more features. A variety of career recruitment, Group purchase site, game cooperation has also been online.

For the campus social app, 2014 is definitely a more competitive year. How to find your own position in the surging social app market? How to balance the relationship between development and profit? How to set up a benchmark in the turbulent campus social circle? These are the questions that developers should think about.