University student IT Business plan book

Source: Internet
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a few years ago, we look forward to it industry, because it industry is sacred, many Silicon Valley stories give us a lot of enlightenment, it industry can not only create countless rich, and many of them are young students, it is a myth at that time ...





several years later, we entered the IT industry and found it less mysterious. It is true that it has created a lot of myths, yahoo!,microsoft and so on is the early it myth, and now Google has come, China's Baidu also listed, creating a lot of millionaires. There are a lot of Chinese Nasdaq listed companies, the earliest is NetEase, Sina, Sohu, then is worry, Ctrip, aerial network, TOM, E Dragon, handheld well-informed, finance, divide media, German letter wireless, SMIC, Asia letter technology, nine city Software, CDC (China doc com), now Baidu. China currently has 18 listed companies in the city, and more next year. In this way, the future of IT industry is very bright, perhaps the IT industry is maturing. But behind the mature meaning of what, an immature industry can often create a lot of geniuses, once the industry to mature, that day is not easy to be born, want to start from nothing, also difficult. Speaking of which there is no turning around the subject, because I want to first put the background of the article, and then explain the next oneself is not a study of the field of experts, nor do the Internet veteran, oneself is just a personal webmaster, or an undergraduate students, here to write this article, The only point is that they have studied the internet for several years, with a bit of IT industry, the internet industry's own point of view, so write down, we can see, do not know if there is no merit.





It's really hard to do it now, if you're a student, I'm not bluffing. You might have heard of a Canadian pupil who earned a lot of money on the internet when he was about 9 years old, and in 2000 he followed the Canadian Prime minister's visit to China, a child who could not be Bill Guey second. We don't discuss it here. Such a small child can become rich, only it can achieve, but now in China, you say possible? Anyway, I have not heard, there was a child prodigy in the Heilongjiang Mohe, now do not say, the results of how I do not know. Just said to make it difficult because now it needs a high starting point, I take the internet, one aspect, 2000 ago, do 1-2 static Web pages can earn 230,000, will be a dynamic Web page that is very cattle. Canada's little child is to make money on the web, Alibaba's Ma Yun initial accumulation of funds I think it is to do the web, but now have the tools to do the Web page, do not have to write a line of code. And will do the Web page too many Chinese, will be ASP, PHP, CGI, JPS, ASP. NET, there are countless people in China now have a personal website. The threshold for doing web sites is low, but it's rarely successful. The threshold is low, but the need for a high starting point. Self-entrepreneurship is now a minority of students, college students are not easy to start a business. But the thing is that, relatively speaking, I feel that if college students want to start a business, choose some things in IT industry, the starting point is high, the technical requirements are very high, but as long as the direction of the good, perseverance can still be successful. New Oriental Zhou Chenggang, many like new Oriental students should know, he said a word I have so far memorable, he said why Mr Yu was successful, if Yu was the worst in their class, and now the best of their class are working for him, because in this decade, Mr Yu has been doing the same thing Baidu succeeded because Robin Li had been insisting on doing the same thing, Chinaren founder Chen again founded the "Air network" and then succeeded. The secret of success is persistence. So I think college students it entrepreneurship, even if the predecessors of Ding Lei is not in favor of college students Entrepreneurship, I still feel very good.





First of all, a few examples of my own friends, some of them have now graduated, and some are still students, but started from the university, the cause is the Internet. Although not very successful, but still worthy of our vast number of college students it entrepreneurship for reference. Personal webmaster began to build the station must like to go around in the source download station, all know the Chinese webmaster station, my friend is not the station webmaster, but also source download station, one is the source of easy net webmaster (hang Shang Yuan), one is the webmaster, now the network began to fire, these code download station also fire, traffic is not small, Website income also many, certainly can feed stationmaster. Flashku webmaster: Bi Cave cents and Nano, Shaanxi two students, the site is good rankings, income can also. There are business 08 Yuequi, Southwest Jiaotong University, it is said that he sent a lot of money, the webmaster in Xiamen, he also went to the circle is still a bit of visibility. There are also dayang students in the 5Q zone, many college friends know. There are three Ph. D. from Tsinghua University in 2000, and three masters of the Blue Bookstore. These are worthy of our study predecessors. College students It business is good, but still should pay attention to the problem, below I will talk about personal views:





, find the target





Do it Internet, it is easy to lose themselves, I heard such a metaphor from Yu Shivi teacher. "China's Zhongguancun construction is very failure, Zhongguancun is actually a village, because the IT company inside the small farmer consciousness is too strong: see others sell computer good, we all sell computers; see others do communication equipment, we all do communications equipment ", in fact, our IT network is not a big circle is also a village?" See the success of the portal site, countless people want to do the portal, to see the success of the music site, a lot of music sites emerge, see HAO123 success, countless "HAO123" also followed up; Of course what I said is a big environment, do not say personal, big companies are not good to grasp the direction. For individuals or college students, you should be able to do what you can and what is right for you. Several years ago I also failed, I saw a few college students in Heilongjiang set up a campus E-commerce site, is the local area network, do lunch box business, do a vivid. I think I in the technical aspects will not be worse than them where to go, so I and the classmate cooperation, together to do a campus E-commerce network-Babaha, how is the situation? The first year can also, but really very hard, because from the purchase to order to the delivery of goods, all the work is their own doing, and many transactions are under the net, the profit of goods is not very high. To later problems more serious, time has not allowed me to operate, many foreign orders can not be sent out in time. Finally, I summed up, E-commerce, especially Consumer-to-consumer E-commerce or avantgarde people play things, in my university in the region has not reached that level, a school is very few people willing to buy things online, very few people will use the network to serve life. This is the confusion of E-commerce, but also the confusion of the internet, but also the quality of Chinese netizens, network education puzzles. College students do things most easily idealized, so of course, do things are also a lot of college students entrepreneurial failure probability is also because of this reason.





Two, efforts to pay, and adhere to the end





There are many uncertainties in the IT industry, and success does need a bit of luck, to be able to persevere in the end, often to succeed. Baidu actually just set up the time has not been seen, we think this thing is Google's replica, a lot of technology people like to use Google, but most of the Chinese still use Baidu. Baidu is a success, because now Baidu's market capitalisation has more than three major portals. Also, I used to be engaged in E-commerce, has been very appreciative of the E-commerce model Cloud network, ZHU Zigang founded Cloud Network only invested more than 100,000, but in 2004, Cloud Network occupies 1/4 of domestic online transactions, the transaction amount of more than 200 million yuan. The story of cloud net can let us understand to pay, persist, the truth of success. Founded in 1999, the Cloud network in E-commerce can only rely on hype of the internet era, cloud network has been adhering to their own footsteps, when a lot of huge e-commerce sites disappear, especially 8848, and the cloud network is doing a steady strong. The most important reason for the failure of other e-commerce sites is that they are too impatient to figure out what they are doing and what they are doing. Cloud Network adhere to its own practice, not because of the impetuous Internet and lost direction. Has made efforts, persisted for 6 years, ushered in the success. Tencent also because of the persistence of today's results, but Tencent in total only three people including MA, in order to allow Tencent to survive, do Web pages, do system integration, do program design, what business are dare to answer, Tencent was simply a grocery store. Ma also considered selling the OICQ at $600,000. Later, China Mobile launched the "Mobile Dream Net", Tencent and other living conditions have completely changed, December 2003 Qq.com also was born, October 22, 2004 Tencent was named China's "market capitalisation of the largest site" one. Perhaps without China Mobile, Tencent is far from successful.





third, the need for appropriate start-up funds





Previously said to engage in it can start from scratch, I have not understood the meaning of starting from scratch, like Ding Lei, Zhang Chaoyang, they are counted from scratch, then we are still very distant from scratch. Because we are not no hundreds of thousands of, but really nothing, if we want students to take out thousands of to start a business is more difficult. Now is not the past, the previous cited HAO123 as an example. Because the previous site is less, HAO123 can stand out, (the following situation is my own reasoning) at the beginning of the time probably with Chilai block of money can be the domain name, space to do point, and then developed, high flow, and then upgrade the server, then maybe other companies in order to advertise it for free network support, This will make a profit. What now? We simply do not have HAO123 xingping that opportunity, put in front of us is a Web site bristling with the Internet, any one site must be stone sinking seabed. Now engage in web sites, no matter what kind of sites need to pay more than before time, energy, money. Suppose you want to do an MTV station, because now MTV station a lot of, 99YU station is good, he was founded when the time spent 20,000, now the basic profit, so that you need to spend 20,000, what marketing model temporarily not mention, just may let you earn money. Let's say you're in the Code software download station and you'll start costing more than 10,000. Some people may say, why are you so utilitarian? Want to get a website to earn money AH? The main purpose of the site is still to profit, otherwise you have been spending is not a thing. If you can have a good idea of your own, make a very characteristic website, that may invest less, but the characteristic website profit aspect not necessarily can see immediately, perhaps you need to pay 2-3 years to get up, this needs to insist, affirmation these two years you pay, besides money, still have many many. No matter what, but also need everyone to have confidence, there is no money to find a way to do it, the front is really discouraged everyone, the outcome is still in person!





Iv. seeking cooperation





College students do it is not easy to succeed may lack of one thing, that is the lack of cooperation spirit. Know that you are weak, but there is no way to find investment or. One of the things you do is not too much of a sample, do not get investment or cooperation. Besides, college students do things, others feel not very mature, talk about it is not very easy. True gold and silver can not get, but we may think of other ways, such as to know friends, mutual cooperation site, wait until the site does have traffic, they can get the money. My combined worldwide has not been very good in the past, because there are many problems. Then I met the Wu Gaoyuan of 371, he is really a very good person, but also a senior Internet. He offered me free space, and of course I did some advertising for him, but I always thanked him. This is cooperation, it is good for both sides.





Five, marketing mode





Network Marketing to a website growth is still very necessary, a lot of excellent personal site webmaster, itself is excellent network marketing experts. Referring to personal website marketing, I have to mention one of China's best personal webmaster-Cai wins, I know this name a few years ago, but have never had a chance to understand, not long ago got a friend recommended before and Cai on the words. I have learned from other places that Cai is a very understanding of internet marketing, in the computer newspaper advertising, it is said not to spend much money specifically I do not know. There is a "domain name to achieve a webmaster" is also Cai win, FM365 did give Cai won a lot of things. Otherwise, 2003 opened 265 in a very short period of time, to enter the top 100 site. I personally admire Cai, and several of my articles also refer to CAI. By chatting with him, I think he is a very good businessman, very good webmaster. At least as winners, there are few shelves. There is a friend "Dark Horse Gang" Zheng wide, is also a good person, when my Chinese education station just set up, he gave me the homepage link, I have been very grateful! I mentioned here two friends, is to introduce them to a just it entrepreneurial college friends, we can learn from them, learn their success, learn their life, do station. Recently, I also saw a Shanghai university student investment 1 million in entrepreneurship, many media have reported that this is also engaged in publicity, marketing.


Marketing is actually through a variety of ways to their own website or it products to promote out, can promote good even better way. In the past, many people have summed up the specific marketing methods: Television media reports, newspapers and magazines, Network Marketing include: e-mail marketing, search engine marketing, network advertising marketing, exchange links/advertising interchange marketing, on the Business-to-business website to publish information or registered marketing, The marketing of website information in newsgroups or forums, and the way of marketing by virus and malicious code. But these are not very clever. In fact, marketing is also a science, only their own slowly learning summed up to achieve results.





VI, the formation of the company





now very college students are eager to form a company, I personally think is not very desirable. Even if you set up a company, the magnification and rate of success may increase, but once you start a company, your retreat is less. Do the company also need to pay, college students do a bit difficult, college students can only as a part-time venture. If you do not set up a company, you can spend many years to try, failure is not a relationship, then sum up and then come back. It is not too late to set up a company until the time is ripe. The idea that college students first start a business is often immature, and the chances of failure are quite high. I encourage to start a business first, and then form a company. Chen said that a company should at least "gray head soil Brain" dry 5, 6 years to be successful. Yes, even if you start a company, you need to do it on your feet until the opportunity comes and you succeed.





Summary:


students ' entrepreneurial advantage is: failure, you can climb up again. Do any beforehand want to rely on the loss of how to do, and then start doing, do a good job of backing, college students to start a business proposal, at the same time to study mainly, failed, there are qualifications. College students start a business, the real need is courage and resourcefulness, plus a few opportunities. Come on, everybody!
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