Li Yan, born in 1987, just graduated from college last year, and she didn't find a suitable job for her students, so she chose to start a business. As there is no experience, Li Yan choose to open Shop, online sales of clothing. But online clothing stores are so competitive that Li Yan's shops are flooded with thousands of boutiques. "I started out with money from my parents," he said. Li Yan said, at first she invested 10,000 yuan, every week she will go to the clothing market to see if there are fresh goods to enter. "But the online competition is too fierce, the goods are very difficult to start, the credibility is not very good accumulation." "In the first week after the shop opened, Li Yan didn't sell a single piece of clothing," he said. "Clothing this line, Yahuo too powerful, a seasonal clothes will not sell out." "Summer once, Li Yan into the summer clothes to sell one-third, and into the autumn season, Li Yan and put in nearly 10,000 yuan purchase." As a result of a single purchase channel, Li Yan clothes in the market is hardly any competitive, tens of thousands of yuan after the investment, business is also deteriorating. Even the simplest shop do not do well, the first business failure, the road in school when the smooth road of Li Yan to their own confidence, but also began to doubt their ability. Is it hard for girls to start a business? She began to lose interest in starting a business. For the future, Li Yan very confused, is it to continue to go on, or to choose another "shortcut"? With Li Yan problems, this reporter and two women entrepreneurs have exchanged and dialogue. These two women entrepreneurs are self-made, in the entrepreneurial process, also experienced and Li Yan the same confusion and trouble. But now, whether it is a family or a career, their ease and envy. Their success is not due to beauty, but more to their wisdom, self-confidence and distinctive personality. In fact, wealth is never sex. Men can make a career, and women can also create wealth by their own efforts. Reporter Jiang
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