Unlock the Secrets of the game: The Big Data "Dongfeng" breakout "Red Sea"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Is the game glorious era dead? Insight into the whole game industry, the game industry is in dire straits, the era of high profit has gone, followed by fierce competition and product of the homogenization of serious, coupled with the loss of users and the rise of the hand, so that the game service providers in the forefront of survival. In the face of such a precarious market, the entire game industry will face a new shuffle, the game may be the end of the glorious era! And today and the future can redeem the game industry a new round of development, revitalization of the glory of the inevitable focus on large data technology. It will create a new era of gaming industry, reshaping the game industry brilliant.

Game Industry Puzzle

For the game enterprise, if want to let the user like several games for a long time and maintain the continuous business growth, still faced with many challenges and puzzles. For example, how to create a product that users like? How to stick more users? product homogenization results in low survival rate ... And so on a series of questions, almost become the game enterprise in the road ahead of an insurmountable "obstacles."

Breakout game "Red Sea"

From the game development point of view, to better survive is bound to do users like products. In fact, game companies have realized that in the market environment to do their best to retain users, which requires the user to elaborate operation.

Obviously, the technology to promote the user's meticulous operation has a very close connection, especially in recent years, the rise of large data technology to game companies and gaming industry to break the game "Red Sea." Large data technology has penetrated into various fields such as product development, marketing, operation Management and so on. Unlike in the past, the big Data application scope of the game enterprise is not limited to its own data application, it pays more attention to cooperate with the external data, such as the third party data platform Baidu Big data, realizes the whole net game user and the promotion of the marketing.

For the game enterprise, through the Baidu Big Data technology, may see the user's interest preference and obtains the key information as well as the industry characteristic which moves the user, lets the game enterprise in the game product marketing to make the accurate marketing plan, causes the advertisement to be more targeted.

In product research and development, developers through the use of large data on Baidu's theme model to understand the theme of the trend of change, a full range of measurement of the value of the subject, thereby developing a user favorite products.

Game Enterprise and Baidu Big Data Perfect cooperation, released the big Data "charm". To perfect the world, for example, the perfect world through cooperation and its own platform data, to achieve more targeted research and development and operation, to provide users with the best quality game products and services. Perfect World CEO H. points out that the perfect world of games is exported to many countries and regions around the world. Through large data analysis, mining user interests, improve the level of game design, to meet more user needs, to ensure the continuous success of the game, is the perfect world such a global and accumulated massive data game company's advantage.

In fact, today's Baidu Big data besides can provide the game enterprise in the product development, the marketing, the operation and so on aspect data service, it also can provide the game industry the data analysis. At the same time, have a professional operations team, in-depth exploration of data value, to meet the needs of sophisticated game development, so as to help game enterprises to win users and markets.

In the future, big data-centric gaming companies will break the traditional "game" rules, to promote the development of the game industry, at the same time for Baidu large data services to the game brands such as NetEase, Sohu Tour, the perfect World and other game giants, they have strong demand for large data, these giants will further the use of large data "Dongfeng" Breakout game "Red Sea", I believe this trend will continue to evolve.