Unstructured data: An opportunity or a challenge?

Large data, http://www.aliyun.com/zixun/aggregation/13739.html "> Unstructured data, semi-structured data. The data exists in all technical information. Throughout most organizations, new tools are needed to stay competitive, to better serve customers, and to bring products to market faster.

Gartner predicts that corporate data will increase by 800% in five years, of which 80% is unstructured. Non-business data from groups, communities, and social networks can be a major part of this trend.

According to IBM's survey of 1500 CEOs, most CEOs say they have a large amount of data, but few can translate the data into practical action, plan, and lead to a loss of opportunity.

Particularly disturbing is the inability of companies to effectively manage customer information from social media as well as from companies. A recent survey of 100 customer managers in Coveo shows that 85% think managing unstructured content will determine that they can serve their customers more efficiently and efficiently later.

Insights and knowledge help to understand data

Organizations confuse data, information, and knowledge. Data is useless unless it is combined with other data to create information. Knowledge is the ability of human beings to act under complex circumstances, and collective knowledge is called the most important part of an organization.

We actually manage unstructured data every day, but we don't know

Search on the Internet can provide any information we are looking for. Because the information on the Internet is mostly homogeneous, it will not be difficult to collect and handle, and there are powerful search engines to help us do it. However, the heterogeneous information environment within the enterprise has increased the complexity of information integration and connection, so it is difficult to integrate information in real time, unity, virtual and reality.

Importantly, structured and unstructured data must provide a user-friendly interface: To make employees, customers, and partners aware of this, and to explore new ideas, new relationships and new ways to expand the business, all thanks to the release of potential knowledge. Instead of replacing existing technologies, we are using all systems.

(Responsible editor: The good of the Legacy)