Unwilling to be marginalized by Sogou and search may also be quick to respond to specific

Zhou continue to micro-blog about Robin Li, Baidu is also accusing opponents in the theft of search results, and more shielding each other, mutual uncovered evidence, fans of mutual scold and the third party to combat factors ... This scene is like the 3Q War, the small 3 war, but because the business conflict than the previous two more, the 3B war is more in the stirring quiet years of the search industry a pool of spring.

360 killed.

3B War, in many industry people's eyes, but not suddenly, even a certainty. If you singled out the horse cloud, on the steeds, the LEI is "Red cannon" Zhou 祎 to develop new business (360 security guards angered horse Cloud Yahoo Assistant, 360 special machine to the Millet mobile phone) or to protect the main business (3Q War Week's security business by Tencent Threat), Then Baidu's search war is more like a complex and reincarnation.

Because the Chinese Internet Assistant 3721, Zhou even earlier than Robin Li Touch search This traffic treasure, for the territory, both sides in court, and even almost masturbate sleeve hand-to-hand combat, this history is accompanied by the destruction of 3721 and not be known. Later, Zhou told the safe anti-virus story: "Baidu is slowly let people form such a mindset: Baidu = search." ”

But "This is the lesson of at least 1 billion dollars," Zhou is also revealing to the outside world to 3721 regret, intentionally or unintentionally over the description.

For search, in fact, Zhou has been in. 360 The company's full name is Qihoo 360, Qihoo or Qihoo is the source of 360 entrepreneurial, such a community search and question-and-answer service has been in, but with weeks of attention to the security business and take a backseat. As has always been a hardware complex of the Grand Chairman Chen, the Zhou of the 3B war is also a return to his personal most original business return.

More than two companies.

The return or battle is something that Zhou and Li can choose from, but the industry's throbbing has not been in the hands of two of them since the start of the 3B war.

For a long time did not issue industry voice Sohu Chairman and CEO Charles Zhang is the most lonely person, he stressed on Weibo, Sogou must go to war. Although from the current disclosure of the news, Sogou CEO Wang Xiaoquan hold different opinions, but still on the 3B war attention to abnormal, and even guide the company's technical force on the 360 search capability analysis.

According to Charles Zhang's point of view, to the no Sogou 3B war into the kingdoms, but also to prevent Tencent (search). In fact, in recent years, the search market share relatively stable, especially in 2010 after Google withdrew from mainland China, Baidu in the domestic few opponents, followers Sogou and search more limited in the state of eating Google shares.

Analysts pointed out that the search engine is the Internet portal, and search the portal is the browser and Web site navigation, Sogou and search in these two areas do not have the absolute advantage, coupled with brand loyalty, catching up with Baidu's slow pace. And 360 currently sitting on the domestic 30% of the browser market share (in addition to Microsoft IE series outside the largest). According to Zhou last year's third quarter earnings meeting, 360 navigation station traffic has surpassed Baidu's hao123 become the industry first.

Baidu, which has a huge pressure on browsers and navigation stations, is bound to face tough pursuit from 360 of searches. However, some people in the industry pointed out that the return of the search business of 360 in the technical and capacity level encountered a larger query, 3B War can speed up the spread of 360 search, but its rapid replacement of the default search methods can also cause users to resent.

"Home browsers and navigation stations, the vast number of small and medium-sized websites and agents of the lack of the 360 is facing a huge problem, especially listed companies face urgent demand for liquidity." "Those who are unwilling to be marginalized will be able to respond quickly," he said.