Upgrade of Chinese webmaster: watching and confused under the trend of mobile interconnection

Discuz! hosted by the Chinese Internet Webmaster Annual meeting has gone through eight years of history. As a witness to the growth of domestic internet grassroots farmers Congress, every year here will usher from all over the country to come to the webmaster. But this year, when the webmaster Annual meeting officially renamed as the Entrepreneur meeting, this group of the most local characteristics of the Internet practitioners are facing a new upgrade and transformation.

The more than 3,000 entrepreneurs who attended yesterday, nearly half of them from outside Beijing, including Jiangsu, Henan, Anhui, northeast, Gansu, Chongqing and other local stations. They ran to the annual meeting on the theme of "Embracing the mobile internet in full", listening to the trend analysis of guests in the field, making new contacts and resources in the circle, or roaming the two-dimensional yards, prizes and beauties of the booth outside the court.

They may not want to learn from this Congress what really is the practical value of their business practices. But they are trying to capture new trends and inspirations from the speeches of the big guys and guests on stage. But it all seems to be close to them, but far away.

Li Mingshun (Weibo), who once organized the six session of webmaster, was discuz! vice president, he to Tencent Technology summary webmaster group changes, said that the past webmaster a person to do a website, with the help of discuz! can earn money, but the user of the Internet to recognize the maturity of today's webmaster not only to do the preparation of technology, Also need to grasp the needs of users, but also learn to marketing, understand the division of the team. Can the old webmaster be able to keep abreast of the times and grow into a qualified entrepreneur? This is an answer to the search.

Mobile Internet trends swept the stage, when the large Internet company managers and well-known entrepreneurs are cautious to find a way, the grassroots entrepreneurs under the platform are more faced with the dilemma between the ideal and reality. They are still expecting the industry's pioneers to release a more realistic signal of success, given that they have already done business to prevent customers from losing.

The first line of entrepreneurs to share: Mobile Internet is a fertile ground

When embracing the mobile internet has become a consensus, the question to be solved is the "how" word.

Tong Dawsong, president of Tencent's social networking business group, was the first to give an answer at the conference: Entrepreneurial opportunities exist in the vertical field. Whether it's a O2O life, a taxi application or a multi-media social network, vertical applications can still find a lot of opportunities for development. Make full use of the opportunities of mobility, provide new services with the help of community form and develop space.

A pancake aunt's mobile internet use case becomes the most grounded gas O2O case. The stall aunt used QQ groups on mobile phones to understand the students ' orders, prepare pancakes before class, and then write the students ' nicknames to help sell. This is not only a representative of the user group mobility, but also the opportunity to make full use of the business.

Sogou CEO Wang Xiaoquan summed up three types of mobile internet entrepreneurial opportunities: Games, O2O, a large platform and around its application development.

Gaming is the first area to find business models and outbreaks in mobile Internet, and they are already earning a lot of money. O2O in the PC field is called the mouse and cement, to the mobile internet era is the mobile phone plus cement. But O2O has not yet exploded at the commercial level. For the third category, building a large platform is the strategic center of large companies, entrepreneurs around it can be applied to develop, but this kind of entrepreneurship may not be like games or O2O to get high income.

The 2013 is the last chance to seize the market for mobile gaming, as Wang Feng, the online CEO of Blue Harbor, which seized the chance of mobile gaming, warned entrepreneurs. If this year has not yet begun to act, then never think of the opportunity.

For the overview of mobile Internet prospects, many entrepreneurs like to use the word "subversion". Mobile Internet products should not just be an extension of the Internet. Jinshan Network CEO Fu (Weibo) view is that if the PC to provide more mouse and cement, the role of the mobile phone is to annex the cement.

For the pressure on the Giants, Tencent Mobile Life, the head of the Dai (Micro-blog) that the world will always have bat (Baidu, Alibaba and Tencent collectively) can not do business. As long as the entrepreneur is willing to put down their figure to really go into the vertical industry to fight, the market must be a bat can not do things.

The problem of grassroots entrepreneurs in Taiwan: No success model is still in the main wait-and-see

When a first-line entrepreneur is still building the blueprint for a better tomorrow for mobile Internet, sing's president Chen Liang directly picks out the real reality of the station's webmaster: Not many people actually take action.

"Mobile internet on the surface everybody says attaches great importance to the mobile Internet is the future, but the actual is no one to take action, no one actually take a measure." Made a few attempts to customize a app hang for a few days, and found the effect is not good after the matter. Why? Because the webmaster's revenue is still on the PC, if the current does not affect their own money, the future will say. With the micro-letter public account, pushed a few days to give up, this is a lot of webmaster is making a mistake. ”

Tencent technology in the meeting visited a number of stationmaster, many people do reflect Chen Liang said the problem. They are very much in agreement with the big trend of mobile internet, but there are only a handful of people who actually app their sites.

"What I'm doing is a three-tier city where users don't really get into the mobile internet age," he said. Although I also do the mobile site optimization, but the vast majority of traffic is still the PC side. If I were to do the app, it would be to automatically sync the contents of my PC to the mobile side. Because I don't have the energy to do something with the mobile side. "A Jiangsu local station operator explained.

In some stationmaster's view, handset end is still the main pastime. An amateur reselling cosmetics entrepreneur Introduction, he also opened a shopping guide QQ group and micro-letter group, but the actual situation is, when users want to really pick and buy goods, mainly in the PC still use QQ group communication. But if you want to know or talk about it in your spare time, there will be more communication between the micro-groups. Of course, the entrepreneur acknowledges that the growth in the user base of micro-credit is indeed faster, with only a small real gain.

Some webmasters are wary of mobile internet channels such as microblogs and micro-letters. "After all, we are the community and the forum, if the user migrated to the micro-mail, our original site How to grow?" Moreover, the micro-credit revenue model is very simple. ”

For entrepreneurs in the one or two-line cities, they have optimized their sites for the mobile side very early on, but the main goal is to maintain old users. They want to see a more appropriate interface when old users search their sites on their phones. As for the access to the mobile end as a new user, that seems impractical to them.

In the absence of a tangible benefit from the mobile end, or if no one else has explored a better business case, grassroots entrepreneurs want to cultivate their existing businesses first.

In this wait-and-see situation and confused reality, there are some local entrepreneurs are exploring a new way out, of which the most obvious benefit is still the transformation of the game.

"Wuxi has a team, they call Ada tour, twenty or thirty people made one or two mobile games, now one months have millions of of the game revenue, a day around 100,000." "Li Mingshun introduced.

Yangzhou Life Network is through the use of local information and public comments to cooperate, with the help of platform-level products of mobile Internet channels to push content to users. Local webmaster More deeply strengthen their own local advantages, at the same time with platform-level products to establish cooperation, with the aid of resources to develop mobile business is a way of thinking.

But the extent to which these cases are replicable is still unclear.

So at present, facing the transformation of the entrepreneurs who can do what? is considered to be a successful representative of the transformation of the Kai-UK network CEO Wang in the General Assembly of the words worth pondering: "For stationmaster, the more need is super learning ability." This will make it possible for any chance to be caught on a temporary basis. ”