Upstream supplier determines product quality of luxury electric platform

Absrtact: The upstream supplier determines the quality of the product of the luxury electric business platform. After the sale of false doors, or the signing of Third-party distributors, or delegated to buy overseas purchasing, or directly with the big names to obtain the right to proxy, and other forms of purchase channels exposed some of the electrical business

Upstream suppliers determine the product quality of the luxury electric business platform. After the sale of false doors, or the signing of Third-party distributors, or delegated to buy overseas purchasing, or directly with the big names to obtain the right to proxy, and other forms of purchase channels exposed some of the electrical business is difficult to avoid product quality dilemma. Industry insiders pointed out that the number of big names, the market sales of goods already exceeded the production quantity, but the power of negotiation is not enough, it is difficult to directly to be authorized, to third-party dealers from the source of the quality of the audit qualification is not strict enough to cause the lack of luxury goods.

Upstream purchase channels vary

Always tall luxury net, so that more grass-roots level of consumers enjoy close contact with big-name opportunities, but these rely on discounts, reduce the figure to attract consumers purse the big names can guarantee is authentic, has been the test of luxury goods suppliers purchase channels of the problem. Whether upstream suppliers can provide "low quality goods" for these electric platform determines whether the electric business platform can maintain strong vitality. A few days ago, the media exposure of the electronic business fake door to blow a large number of relying on third-party dealers purchase of electric business enterprises, due to the upstream suppliers of the control is not strict, the impact of many enterprises and consumers.

According to the Beijing commercial News reporter understands, the existing luxury goods electricity dealer's supply channel is multifarious, besides buys to the third party dealer, may also through the purchase hand to carry on the overseas purchase, or obtains the goods from the outlet and so on discount market, or from the brand regional agent to obtain the supply, even directly with the Industry insiders pointed out that in these several channels of purchase, direct access to luxury brand licensing is the safest way to protect the quality of goods, but also the most difficult way for luxury goods dealers.

A handful of big-name licenses

After the market polished upgrade into a well-known luxury brands of enterprises are not many, and their annual output is fixed, the choice of channel distribution products are rigorous, coupled with the internet market a large number of parallel imports, fakes rampant, so that these brands of the road to net the cautious.

Five Avenue Luxury Network CEO Sun Yafi said, Love Hermès, LV, Chanel the three major brands in the world to adopt a direct business model, in order to implement a strict brand control system. "These brands have a limited number of products each year, but we see a steady stream of such goods on different websites, where do they come from?" "Sun Yafi revealed that the main factor restricting the development of luxury goods dealers is the rampant counterfeiting and licensing difficulties, which also led to the repeated shuffling of luxury electricity dealers."

Walk Show Network related responsible person said, luxury goods supply is difficult to obtain, truly brand-authorized distributors even in the world, the top brand Ferragamo, HUGO boss authorized to go to the show network, Burberry authorized to the day cat, and other more electric business platform did not get brand direct authorization. Catwalk network in 2012 to obtain the authority of Ferragamo, before and after the negotiation time spent more than a year. In order to ensure the positive nature of the platform commodity, the company has a special procurement team responsible for overseas negotiations, to strive for the direct authorization of luxury brands, or with its authorized Third-party international suppliers to cooperate.

Downstream consumers suffer

Upstream suppliers have different shapes that deeply affect the downstream user experience. Beijing Business newspaper reporter learned that, although many luxury purchases indicate support counter inspection, but in fact the counter does not support this service, will only tell consumers "this is not our counter sold goods." Consumers to verify true and false, only to manufacturers or the state-identified third-party testing agencies for testing, but high inspection fees and complex procedures and let consumers discouraged.

Walk Show Network related responsible person said, even if the same brand of goods, due to the origin, plate, model of different, the product will be a number of differences. The counters in the domestic counters only know where the source of the goods on the counter, and can not confirm that the net purchased luxury is true.