US black Five net purchases increase 20%: Traditional shopping day turn front

Sina Science and technology News http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time on the morning of December 1, a number of industry research data show that the United States" Black Friday "on the day of the net purchases rose 20%, Shows that the traditional offline shopping day is also gradually becoming a net purchase Carnival day.

Data from Adobe, channeladvisor and Custora indicate that this year's "Black Friday" net purchases grew 20.6% to 24% from 2013. The amount of orders completed on tablets and mobile phones accounted for 27% to 30%.

The US market research firm comscore earlier this month predicted that total e-commerce sales for the entire Christmas shopping season (including November and December) would grow by 16% per cent year-on-year, and if the forecasts were correct, it would mark more online businesses doing the biggest promotional campaign this year through "Black Friday" and " Online shopping Monday "growth will be slower than the same period last year.

Adobe says nearly 70% of the 100 largest internet retailers in the United States are included in the company's research. Custora is more popular among young E-commerce companies. ChannelAdvisor, in collaboration with Web sellers, sells a variety of products in several online markets, most notably Amazon and ebay. ChannelAdvisor's research has covered sellers ' sales this year on Amazon, up 24% year-on-year.

Overall, these three studies can basically determine the direction of the E-commerce market during the Christmas shopping season in the United States. However, a well-known e-commerce industry research shows a different picture. IBM said the company's customers grew only 9.5% on the day of "Black Friday". (PEI)

However, a well-known e-commerce industry research shows a different picture. IBM said the company's customers grew only 9.5% on the day of "Black Friday". (PEI)