US CEO Wang: How to cut into a movie release from a movie group

Absrtact: In Monday, at the premiere of the film "elated", the CEO of Wang (Weibo) also attended the premiere as head of the film's exclusive pre-sale platform. Although the United States Regiment of the cat's eye film from the beginning of this year has begun to try the film pre-sale mode, but this is the king

At the premiere of the film "elated" in Monday, Wang's CEO, Weibo, also attended the premiere as head of the film's exclusive pre-sale platform. Although the American team's cat's eye film has been experimenting with the pre-sale model of the film since the beginning of this year, this is the first time that Wang has appeared in a similar new film conference.

He said, "the previous cooperation is a simple group purchase or pre-sale, and this time we are" elated "joint production side, we both have more in-depth cooperation. ”

Through the pre-sale to the film distribution upstream

The United States group Cat's eye film initially by the movie tickets to cut, and now has launched a choice of seats, community and other functions.

In fact, from the sales, the United States team's cat's eye film is the largest online film ticket sales platform. Only the first half of this year's cat's Eye movie box office more than 1.7 billion yuan, the annual box office is expected to break through 6 billion yuan, occupy the online ticketing market more than 70% of the share.

"Change 4" China District 2 billion box office, the United States group Cat's eye film contributed more than 30% of the box office. In the movie "Change 4", the American regiment has tried to buy movie tickets through the presale mode.

And in the United States and the "Flower Road" cooperation, both sides said "more in-depth and detailed cooperation", a more obvious change is, "elated" pre-sale time ahead of the film before the two.

Since September 15 to launch the pre-sale has only one week's time, "Flower Road" with the United States Regiment cat's Eye film has sold 1 million movie tickets, creating a 40 million yuan pre-sale box office, Wang expected, to September 30 of the film, the United States team cat's eye movie pre-sale will exceed 100 million yuan.

"Flower Road" producer Wang Yibing that, with the help of the United States Regiment channel, the advantage is that the film can be mastered beforehand attendance.

In the traditional sales model, the film before the official release of the hours, the film will be able to understand the film attendance. In the pre-sale mode, this time body advance to 2-3 weeks, can even understand the coverage in different areas, so as to adjust the publicity strategy.

The advantage of the second is through the U.S. sales channel to do "incremental", the traditional movie box office mainly rely on the existing fan group to support the team, but the United States group Cat's eye film can be covered by the audience outside the group.

The upgrade of the film distribution business model

For the United States Regiment, and "elated" cooperation can be seen as a film distribution business model of an upgrade, from the original simple distribution depth to the early stage of the layout and data feedback and other details. Wang at the scene and not too much to mention the two sides of the distribution of benefits, but he said, "We have in the early production process there are some cooperative business model."

And for the film side, through and the United States team Cat's eye film cooperation, can directly reflect the effect directly in the box office, changed the previous film promotion only to do publicity exposure, can not effectively convert to the final box office situation.

But both Wang and Wang Yibing said the current cooperation was "stones". But to be sure, whether it is as a film side of the Dongyang moon, or as a sales channel of the United States, have a strong desire for this cooperation.

When it comes to this cooperation, Wang Yibing revealed that he had found Wang on his own initiative. The two sides chatted for a night to finalize the cooperation, Wang said, "Our cooperation is very smooth because I have a but no B, they have b without a, the two sides are complementary".

In the current film distribution system, the United States into the film industry chain upstream, bringing the Internet platform to subvert the traditional film distribution channels of imagination. But Wang repeatedly stressed that "the cat's eye has done is only an important supplement to the existing sales system", he and Wang Yibing also agreed that "the current film distribution channels are very complex", the United States Group of the cat's eye film to do more or "incremental."