U.S. E-commerce growth in 7 consecutive quarters

US consumers spent 37.5 billion of dollars on http://www.aliyun.com/zixun/aggregation/7977.html "> Online retailers" in the 2 quarter of 2011, according to the latest figures released by comscore. This is the 7th quarter of successive growth in E-commerce, with a 13.6% increase from 33 billion trillion dollars in the same period in 2010. In the 1 quarter, e-commerce growth of 12%, up to 38 billion U.S. dollars.

The data does not include travel, cars, auctions or large-business purchases, which account for about 10% of U.S. consumer spending.

"The convenience and low price of e-commerce will continue to be the drive, and we are constantly reminded that the overall macro situation does not represent a strong recovery," said Gian Fulgoni, chairman of ComScore. As economic growth remains sluggish, unemployment remains high and financial markets are in turmoil, consumers have not been optimistic about the past few months and are growing worried about the future.

The number of online buyers increased by 16% in the 2 quarter of 2011, according to comscore, with 70% of Internet users making at least one retail purchase in the quarter.

In the 2 quarter, consumer electronics (excluding the periphery) remained the leader in the category of E-commerce products, and computer hardware, computer software and tickets were also popular categories. The annual growth rate of these types of products is at least 15%.

At the same time, the proportion of large retailers in online retail sales continues to show a downward trend. In the 2 quarter, US Top25 online retailers accounted for 66.4% of the total online retail sales in the United States, compared with 67.7% in 2010.

"Top retailers still have a competitive edge in a recession, because they can continue to invest in marketing and advertising and can offer lower-priced products than small and medium-sized retailers," said Andrew Lipsman, vice president of comscore industry analysis. TOP25 retailers were able to gain market share throughout 2009 and most of 2010. With the consumer economy showing signs of recovery in the past few quarters, small and medium-sized retailers are starting to regain some of their lost share. ”

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