US Electric Dealer website Fab to buy German flash giants for 11 million

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Beijing time February 21 morning news, according to the U.S. Science and Technology blog site TechCrunch reported that the United States Flash shopping site Fab has acquired a German flash-purchase site Casacanda, according to people familiar with the purchase price of 11 million U.S. dollars.

Casacanda is Germany's biggest flash-purchase website. "This site is inspired by our model, but they are innovators," said Jeson Goldberg, Fab CEO. "With the advent of other countries ' flash-buying sites, Goldberg is actively seeking to expand overseas and seize the market."

Goldberg: Fab will be successful because we are a bona fide flash-purchase site. The Shanzhai version will be doomed to complete failure. The FAB goal is to provide a real experience for designers and design enthusiasts. Others can not imitate, we are not afraid of the cottage version. We are always building a memorable business. ”

Fab has now received more than $40 million in funding from Anderson-Horowitz and other VC companies, with the number of users breaking 2 million in February this year and a weekly sales of $1.5 million. Casacanda A total of 45 employees, the number of users at the time of the acquisition is 250,000.

"This acquisition is the first springboard for us to enter overseas markets, and we believe that the sales of fab in the overseas market will reach at least 10% to 20% this year," Goldberg wrote in a blog post. ”

Casacanda is the second acquisition of Fab this year after the company acquired the fashion retail website FashionStake in January. After the acquisition of Casacanda, Fab's number of overseas employees reached 200. (Xuan Chen)