US electric trader begins price war

Nanfang Daily News (reporter/Dai Long distance) the year of the Snake of the new Year just over, in the beauty of the electric business Le Bee network launched TVC "does not live" and intends to start the year to promote the "Peach Blossom Festival", but it caused its competitors to gather the United States and good products head-on sniper In order to cope with the "Peach Blossom Festival" launched yesterday, Poly-Mei even will be held in April years ahead of the anniversary, regardless of the cause of the first wave of American makeup electric power price war.

It is understood that the Lok Bee Network held in February 27 large-scale annual "Peach Blossom Festival" promotion, in the meantime there will be 30 percent caps, 1 yuan seconds to kill, pollen (integral) for cash and other history of super scale feedback, 10 of the official authorized brand will also be collectively settled, up to 200 minus 100, promotional period up to five weeks, And the United States will launch a price war on March 1 to fight back, and according to relevant sources, Poly-Mei has been mail all the suppliers, told it must not be equal or higher than the United States to give Le bee support, both price war is full of gunpowder.

The reporter noted that the past one months, the two major American makeup electric business leaders have seen the clue. First Poly beauty products in the official micro to "poly-body" dark irony music bee network of the talent of the economic model, and the Lok Bee network to "whether you have any goods, I want authentic" and so do not respond to the United States. Then, there are netizens found in Baidu search for the original "not beautiful!" "Advertising language keyword, will be at the same time the search ads beauty products" not the United States do not live? , they are only one punctuation mark. Not only that, in Baidu news search "Le bee Net", will also appear gathers the United States excellent product CEO Chen Au "I am Chen Yu, I for oneself endorsement" the advertisement as well as gathers the United States Baidu search advertisement. And in Baidu Web search "le bee net" keyword, on the right will also appear poly-Mei excellent product brand area keyword ads.

Le Bee and Poly-Mei are the leader in the field of cosmetics, but the business model, brand route and operation concept are far apart. Analysis that, Poly-Mei excellent products started in group buying mode, previously focused on the cosmetics sector, in the past two years has been extended to the category of skin care, make-up, fragrance, body care, gift sets, beauty tools, men's care, food and health and other fields, will also enter the luxury retail, and even open the flagship store under the line.

Unlike this, the Lok Bee Network relies on star resources to form the "talent of the economic model", walking is based on the talent of the economic + social electric quotient + brand-driven vertical electric business route, category expansion is also taking a cautious and relevant multiple routes, only the expansion of a number of peripheral products. According to Le Bee Network CEO Wang Licheng, in the choice of category, Lok Bee Network products are basically divided into three categories: skin care products, health food, clothing accessories. Skin care products are currently the most mature Lok Bee network category, and health food is more attention to beauty maintenance. At present, this kind of mesh in the Lok Bee Net transaction ratio has reached 30%. and clothing accessories is the future of the Lok Bee Network will vigorously expand the category.