US electric trader Lifts direct mail to China

Abstract: "Editor's note" Since late August, Amazon settled in Shanghai from the trade area, the large-scale launch of direct mail in China's business, direct Mail began to pour into the domestic consumer's brain, became the sea Amoy consumption of important options. This not only in the Cross-border online shopping process to the sea Amoy consumption

"Editor's note" Since late August, Amazon settled in Shanghai from the trade area, the large-scale launch of direct mail in China's business, the word "direct mail" began to pour into the domestic consumer's brain, became the sea Amoy consumption important option. This not only in the Cross-border online shopping process to the sea Amoy consumers brought convenience, from the side reflects the sea Amoy consumption demand exuberant, but also let the industry outside aware of foreign retailers covet the Chinese market small flames are burning.

In fact, there are a large number of foreign retailers to provide direct mail in China's business, department stores, fashion apparel, mother and child, luxury goods, all kinds of businesses are scrambling to drip on the beach "fertilizer". Regardless of the effect, pit position is to occupy, after all, China's huge population and the rapid growth of the economy exudes the consumption potential is not negligible.

Billion power network summed up a group of direct mail to provide Chinese services to the U.S. electric business, divided into several periods for introduction. This issue will focus on 10 direct-mailing Chinese retailers, including JCPenny, Macy's, Niemann, Shopbop and gilt.

JCPenny: Can the Chinese market bring a glimmer of light to the gloomy performance?

The clothing retailer, which was born in 1902, caught up with the trend of the electric trader, but the electric business has been doing little. In the past two years, the decline in performance, continuous losses, several times to change the CEO, all kinds of turbulence to investors worry. But the pace of its international business expansion has not stalled.

At present, JCPenny official website has opened a direct mail to China's services, all prices can be shown in renminbi, all duties and value-added tax in the checkout settlement, full 99 U.S. dollars can be free direct mail to China.

Macy ' s (Macy's): Borrow electricity to "curve into China" go, then direct mail it!

Macy's (Macy's), a well-known U.S. chain store dealer, is a model for borrowing electricity from China. As early as 2012, Macy's has entered the Chinese market by injecting a network of domestic luxury-goods dealers. However, the move was unsuccessful, and in October 2013 it announced the shelving of China's electricity-business program. At present, the Macy's official website also provides direct mail to China's freight services, perhaps only in this way to maintain the operation of the Chinese market.

Neiman Marcus (Niemann): Luxury electric dealers to enter China, how to break the acclimatized?

Luxury goods electric dealer Neiman Marcus (Nieman Margo) at the end of 2012 online China's official website, to seize the market opportunities. Its Chinese site not only included a number of top designer brands, but also picked out the characteristics of the Chinese market in line with products, including men's clothing, shoes, handbags and accessories and other major categories.

However, its development in the Chinese market does not appear to be so smooth, in June 2013, the News of Chinese shop layoffs, announced in April this year to shrink China business. Is it true that luxury electric dealers don't get through in China? Let's just watch it change!

Saks Fifth Avenue: Top Boutique department also aimed at the Chinese "fat"

Saks Fifth Avenue (Saks Fifth Avenue Boutique) is one of the world's top department stores, providing high quality apparel and services to New Yorkers since 1824. It has more than 50 stores worldwide, and its flagship store is located in New York Avenue.

Its offline business entered China very early, but did not develop its own business in the Chinese market. However, in order not to lose the Chinese online business, its official website opened direct Mail China's services. While China's online sales are not impressive, there are at least one window for Chinese shoppers.

Shopbop: Label is "global free Shipping + US direct mail"

Shopbop is the United States Amazon's light luxury website, the main fashion men and women outfit. For the Chinese market, the website on-line Chinese website, also provides the global free express delivery and the free return service, is the sea Amoy consumer's shopping destination.

Ashford: The name of direct mail, you move it?

Ashford is a world-renowned jewelry online mall, providing more than 70 internationally renowned brands, is one of the top 500 U.S. network retailers. In the Ashford Chinese website, consumers can pay 59.95 U.S. dollars to use UPS Express service or pay 29.95 dollars through UCS (China EMS exclusive agent for overseas shipping) directly to China shipments. At the same time, consumers can choose to take delivery from the Ashford Hong Kong hub within seven working days after the purchase date. Although the freight is not cheap, but the list of direct mail, price advantage is still available. For the sea Amoy, the pursuit is not this tall?

Iherb: Online organic products store a little popular

Iherb by the Sea Amoy a clan known as "online organic products hypermarket", since its inception in 1994, to the world to transport natural health products. At present, Iherb has more than 1500 brands, more than 30,000 kinds of advanced health care products, cosmetics and personal products, the world has a group of loyal customers. Its official sales Web site not only provides Chinese language services, but also use the United States and China Express Direct mail, an average of 10 to 15 working days can be arrived in the Chinese sea Amoy crowd is quite famous.

Myhabit: Follow the club to China to eat

Myhabit is a high-end brand's flash-purchase site in the US Amazon. Backed by Amazon this tree, in the brand category and flash purchase price has a great advantage, Flash purchase products have high-end brand fashion apparel, shoes, bags, jewelry, watches%. To say the Chinese market, since the old club has come, how can it miss?

Consumers can login directly with Amazon account Myhabit, shipping address, credit cards and gift card are universal. Myhabit is a member of the Web site, need to sign up to see the price, currently can be directly mail including China's more than 50 countries. It is shipped to China with a shipping charge of 25 USD for each shipment, 3 to 7 working days to reach.

Gilt: Flash buyers are also good in the Chinese market

Needless to say, Flash purchase website Gilt is familiar with, support China double currency card, also can direct mail China. If the use of the forwarding company address, the United States domestic freight is 5.95 U.S. dollars (adjacent to 1 consecutive hours under the single free shipping), international postage of 19.95 U.S. dollars. At the same time, gilt implement membership system, need to register to see discount information.

Tory Burch: With a U.S. opera to the Chinese consumer

Tory Burch (Tang Li Berqi), founded in 2004, is a fashionable lifestyle brand, derived from the classic American sports fashion style. Tory Burch's most famous debut was the golden sequins dress Serena in the American drama "Gossip Girl," and also the love of Hollywood's famous It Girl Paris Hilton. And, of course, it has more to do with the sight of young Chinese. At present, it has set up a number of online boutiques in China, the official sales website has also opened direct Mail China's services.