Evernote CEO Fille Ribin
Sina Science and technology news Beijing time of May 7, the United States cloud Note application developer Evernote plans to set up a data center in China to facilitate Chinese users to create and access notes on a variety of devices. The move will improve the quality of Evernote services in China, but it also faces some challenges.
Evernote CEO Fille Ribin (Phil Libin) said in a media interview in Sunday that China was the hardest market to break, after a number of Silicon Valley companies had failed. But he said, "the hardest thing to do, the deepest swimming pool-that's how we do business." ”
Ribin said Evernote would operate in China as soon as it was approved. China will also be the second country to set up a data center. If the use of overseas servers, will cause Chinese users to use Evernote speed slowed, service instability.
But operating data centers in China are at risk, and the government may request user data from private companies. But Ribin said: "We are worried about these things, but we should not be deterred." It would be unrealistic to stop such things if the Chinese government were to obtain the data in a lawful way. "The vast majority of Chinese do not care about such problems," he said.
Although Evernote has some sharing and social networking capabilities, the main function is to store notes in the cloud. Ribin revealed that the Evernote plan would allow Chinese users to choose which country's servers to store their notes on, as well as to address data protection laws in "as open and transparent a manner as possible".
Ribin said that if the Chinese government is to obtain approval, Evernote will have to reach 30 people at the end of this year, the company currently employs around 170 people.
Evernote has provided Chinese language services through servers in the United States. The company currently has 30 million users worldwide, with 1.1 million Chinese users. In addition to providing faster and more stable services, setting up data centers in China will also facilitate Chinese developers to write Plug-ins for Evernote, including a receipt-scanning plug-in or voice-conversion plugin.
Ribin also disclosed that Evernote plans to accept renminbi payment. The company's billing applications can remove ads and can identify text in digital images. While 4% of Evernote's users are from China, the rate of users is only 1%. Ribin this to the lack of payment channels rather than inadequate demand.
China's broadband industry fund, the latest investor in Evernote, is working with it to set up a Chinese company. Evernote has just received $70 million trillion in financing this month at a 1 billion dollar valuation. (PEI)
(Responsible editor: The good of the Legacy)