US FTC to promote "Do not track" button to protect netizens ' privacy

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The US regulator, which protects consumer privacy, plans to launch a series of measures to protect Internet privacy, including the "Do not Track" mechanism.

The 5 members of the Federal Trade Commission (hereinafter "the FTC") unanimously adopted a preliminary work report, which plans to develop a framework to balance Internet privacy and innovation.

"The FTC wants to ensure that the information markets that are growing, changing and thriving are able to comply with a framework that promotes privacy, transparency, corporate innovation and Consumer choice," Joen Rebowitz, the FTC's chairman, said in a statement in Wednesday. ”

The report says efforts to address privacy issues through self-discipline are "too slow and have not yet provided adequate and meaningful protection".

The report recommends a "Do not track" option that could be built into a browser to explicitly prohibit Web services from tracking user browsing and advertising positioning data.

"The report shows that many companies, including online and offline companies, do not provide adequate privacy protection for consumers," said Democratic Senator John Kerry (Kerry). ”

"Today's technology makes it easy for businesses to acquire, collect, store and transmit unprecedented amounts of information, but the industry itself is not regulated enough to protect users." "he said.