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US luxury brand coach to build electric business platform in China

Source: Internet
Author: User
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Beijing News (reporter Fan) yesterday, the United States http://www.aliyun.com/zixun/aggregation/18160.html "> luxury brand coach in Shanghai announced the signing of Leehom Wang, the men's accessories market." Coach also announced that before the end of this year, coach's own E-commerce platform in China will be officially operational.

"We have successfully improved our brand reputation and accumulated valuable experience in E-commerce in China, including how to price and display goods," said Jonathan Seliger, president and CEO of Coach China, in an interview yesterday. ”

Luxury e-commerce is listed as one of the future market growth points in the "2011 China Luxury Report" released by the luxury Research center of the Business and Economics Institute. The report notes that most consumers have a positive attitude towards online shopping, and convenience is the most important advantage for luxury consumers to buy luxury goods online.

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