U.S. sales of video game hardware, software and accessories fell 8 months in a row, with sales of 548.4 million U.S. dollars in July, down 20% from a year earlier. In the face of continued decline, the industry has been hoping to launch new game equipment.
In July this year, game consoles and matching video game software sales of 278 million U.S. dollars, compared with the same period last year down 23%. Hardware sales were 151 million U.S. dollars, down 32% year-on-year. Game accessories against the trend growth of 8% to reach 137 million U.S. dollars.
NDP predicts that sales of video games in the US market will fall from $17 billion trillion last year to $14.5 billion in 2012. Although Nintendo's Wii U-game host is expected to be released in the second half of the year, it will not stop the downward trend.
NDP analyst Anita Frezey (Anita Frazier) said in Thursday that the agency's statistics for July were only about half of the total spending on video games. NDP estimates that the cost of buying and renting games in July was $117 million trillion, while the cost of downloading games, add-ons, subscriptions and social networking games was $439 million. NDP intends to publish a more comprehensive report in November in Non-traditional categories.
In addition, the report also shows that the July U.S. sales of the best 3 games are the EA produced by the "American University rugby 13", Warner Bros. "Lego Batman 2" and the dynamic Blizzard of the "magic Spider-Man."