U.S. Mito released a warm-up poster showing that the new product will be named Meitu Kiss

Summary: The U.S. Mito released a warm-up poster showing that the new product will be named Meitu Kiss, located in the HD Beauty mobile phone, built-in 8 million front-facing camera. 5 years of entrepreneurial beauty Mito began to paint a new story. According to the U.S. Mito CEO Wu Xinhong revealed that the company will combine

U.S. Mito released a warm-up poster showing that the new product will be named Meitu Kiss, located in high-definition Beauty mobile phones, built-in 8 million front-facing cameras.

5 years of entrepreneurial beauty Mito began to paint a new story. According to the United States Mito CEO Wu Xinhong revealed that the company will be combined with years of experience in the field of image beautification launched the first beauty mobile phone, high-definition self-portrait + Automatic Beauty features.

Pre-exposed warm-up posters show that the phone may be named Meitu Kiss, the development progress has been completed about 70%, built into a 8 million-pixel front-facing camera. None of the phones currently sold on the market use such high-resolution front-facing cameras.

The huge number of users can only "make a little money."

Mei Mito was founded in October 2008, headquartered in Xiamen. CEO Wu Xinhong is a young continuous entrepreneur, he graduated from high school began a pioneering journey, has done the Martian text, Yok Super search and other products. It was not until 2008 that he chose the picture, which was not a popular direction. Luckily, he got the support of Cai, the famous angel investor, at the beginning of his business.

Over the past two years, Mito has been transformed from desktop tools to mobile apps, from a PC landscaping tool to a mobile internet company that covers Android, the IPhone, and ipad multiple terminals.

The United States Mito currently has 200 million independent users, a single day active users over 18 million, and maintain a high-speed development trend. However, such a large number of users can only "make a little money." According to Wu Xinhong revealed that the United States Mito at present the main profit point is advertising sales, this part of the income can help the company break-even, and sometimes "small profit."

The temptation to self-portrait artifact

"The idea of making a phone starts with our data analysis. "Wu Xinhong revealed that through its U.S. Mito user analysis and research, there is a large proportion of photos are from the photo, but unfortunately, the quality is generally not high, the photo is a lot of noise, this is mainly because the phone's front camera pixel is too low. ”

Since last year, with a "self-portraits artifact" products in the domestic hot, Wu Xinhong more determined to do their own mobile phone direction. "Self-portrait Artifact" refers to the Casio TR series camera, which has a handy frame design for the camera, which can be beautified to the skin, and also provides a lot of image modification tools.

The Casio TR series camera, known as the "self-portrait" artifact, sells more than 5000 yuan, but remains a hot selling item.

From the configuration, this camera is not prominent, the effective pixel of about 12.1 million, 3.0-inch LCD touch screen, the highest sensitivity ISO3200. But relying on the characteristics of self-portraits, Casio TR by the young female users, despite the price of more than 5000 yuan, still become Taobao hot goods.

"The biggest regret of self-portrait artifact is not connected to the Internet, not directly to share, but can be ranked in the first Taobao camera category, this is rigid demand." Wu Xinhong revealed that nearly 70% of the Mito's users were women, and were able to support a product such as beauty handsets, based on the demand for self-portraits, so that they started preparations for mobile phones since last July.

Year officially released

He revealed that the U.S. Mito chose the top three ODM manufacturers (original design manufacturer) to help manufacturing production, with the Android based on the U.S. Mito customization system, will be officially released in the year.

"Our brand will be entirely beautiful, rather than a special machine model like 360. We not only want to do a channel or only software level, but based on the depth of mobile phone hardware development. Wu Xinhong revealed that with the initial idea of doing mobile phones, soon developed a "beauty camera" application for technical preparation, released 39 days after the application of the number of users to break 10 million.

However, he admits that being a tool-type app is a huge challenge for the mobile phone industry. "There's a little bit of idealism, and we've got a huge market opportunity, but we can't expect to be on the phone anytime soon," he said. But the mobile phone is our dream, with this idea let our development space suddenly enlightened. He said at last.