US Mito today unveiled a short video app called the US shoot

The United States Mito today launched a "beautiful shoot" short video applications, officially from the picture into the short video field.

From the functional, the United States (only the iOS version) and other similar products are not much different, users through the Sina Weibo/facebook account after landing, it can be video materials. The Vine can also be used in the shooting, the recording is completed, you can add filters, you can directly select the built-in MV template. Video length limited to 10 seconds, support front and rear camera and call local video.

So it seems to be really no different from other products. Just take a look at the effect:

The video template provided by the United States is a big kill device for its functional properties, and it is the biggest difference from other products. This surface is different, in my opinion, from the point where the product provides the user with basic video editing features such as filters, soundtracks, clips, and so on.

The United States is not like roadmovies, the video can be customized to provide a decentralized function of the user, but the use of packaging, packaging into different styles of mode for users to directly choose the way. Users do not have to choose their own soundtrack, filters and effects, which greatly reduces the user's threshold for use, but also improve the efficiency of video editing.

Profit model, the United States, the team said that there is no consideration. I tried to find that the last three of the video template has a small lock mark (now available for free), maybe the future of the United States will take the same products to sell filters and MV Template Road, advertising is also one of the possible ways.

Domestic similar products such as the United States, including Tencent's micro-vision, with Sina, the second beat, play, Pat, pop, weico+ Micro can be patted, micro-record guests and so on.

The United States, the team told me that although there are many short video products in the field, but has been tepid reason is: 1. Domestic users have not developed the habit of taking short videos. 2. The user who has the habit of video shooting, its content is too real, too monotonous and boring. 3. For girls who like to flatter themselves, it's OK to take a photo of your mobile phone, but it's embarrassing to have a video camera. 4. The domestic network basic service cannot keep up with.

1th need the domestic short video field of all the players together, and 4th, the current 4G development, the situation is also slowly improving. 232 points, the United States to shoot the solution is simple operation + good film effect.