US Mobile Tour Market survey: middle-aged uncle most willing to spend money

October 17, Game engine developers Unity Technologies's hand tour company Everyplay recently released the latest survey data on consumer users of the market for hand travel. Survey results show that the hands of the highest consumption in the field of middle-aged male users, this part of the crowd for hand travel funds the highest investment. At the same time, about 1% of mobile gamers have contributed as much as 29% of their share of the mobile gaming sector. It is reported that the everyplay reason for this mobile game area to launch a detailed investigation mainly because the field has now become a lucrative commercial market. Newzoo, an investment marketing firm Applift and the Dutch game market research firm, expects the mobile gaming industry to expand from $17.5 billion trillion to around $35.4 billion by 2017. As a result, games developers, distributors, advertisers and others want to increase revenue by understanding the behavior and preferences of mobile gamers. The Everyplay's survey includes more than 3,000 U.S. mobile gamers, including hand-users of iOS and Android platforms. Everyplay allows these users to take pictures of their video games and share them with their friends. Everyplay found that gamers who discovered new games through Word-of-mouth or video tended to invest more money in the game. While。 These players are more likely to share their experiences with others, including introducing games to friends, inviting friends to play games, or evaluating games. The report notes that the average mobile gamers play more than 2 games a month, averaging 4 dollars a month. In addition, some of the heavy hand-players called super whales spend more than $20 trillion, 50 dollars and even higher monthly payments, mainly because of the competitive nature of the games they play and the character of the game. For game developers, gaming video sharing is a great opportunity for them to promote their games and attract high spending gamers, who will further promote their games on social platforms. We believe that gaming video sharing will become more and more popular over time. At the same time, the data and conclusions in our report will be very helpful for game developers to determine the importance of the major elements in the game and the effectiveness of communication through social media. Everyplay Executive Vice President Ju Si-Jussi Laakkonen said. Data show that around 10% of the hand-play home for the mobile gaming industry contributed about two-thirds of the total revenue, the weekly hand-game time to 10 hours of players to spend 3 times times higher than the average player, and iOS mobile gamers are usually spending more than the Android platform hand users. On an age level, average mobile gamers spend $6.07 a month for the 35-44-Year-old, which is higher than the average of 3.73 dollars a month for players at the age of 18-24. In terms of gender, average male mobile gamers spend 5 a month.63 dollars, the figure is higher than the average cost of 3.49 dollars for female players. (Tom)