U.S. retail E-commerce Company Sears.com Integrated SNS case

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The world's top 500 Sears retail chain (Sears) is a century-old shop with a total annual sales of $ tens of billions of, of which online sales (sears.com) amounted to $3 billion. Its main station sears.com in the U.S. E-commerce Retail site can rank to the top 10.

Sears.com for SNS integration has gone beyond simply increasing the Facebook fan stage, but focusing on technology, leveraging the essence of SNS-interpersonal relationships-to drive sales. Sears.com released a new homepage, the most eye-catching location is a "with your friends buy (shop with the arranges In-the-know)" module, site visitors can directly with their own 6 accounts of any one login Sears.com website and its site group:
Facebook
Twitter
Myspace
Yahoo!
Google
AOL

This means that when you log in, you bring your personal relationships to the site's experience. Imagine if, on the eve of Valentine's Day, you find a colleague buying a big diamond ring for his girlfriend, are you worried about buying something, will you be interested in this ring? Of course, this is only a shallow level of the idea of the application, the deeper is, the use of technical force, mining from your own interpersonal circle of persuasion power, into sales results. In this way, E-commerce sites can share the huge user base of SNS, as well as the "relationship" between users, and the latter is a strong heart needle that turns into sales behavior.

In China, more and more platforms are willing to open their APIs to allow E-commerce companies to share their users. For example, Alipay, Sina Weibo. The future, QQ, Taobao, Renren, and even Jingdong Mall and so on, it is possible to move towards this step.

Author/Xiong West wall network Weibo: Http://t.sina.com.cn/xiwall