US social game developer Rockyoucoo Marino promoted to CEO

Beijing Time April 7 Evening News, the U.S. social game developers RockYou recently appointed COO Lisa Shah Marino (Lisa Marino) as the company's new CEO. In fact, after the departure of former CEO Longsdetting Lance Tokuda Last November, Marino began to take responsibility for the day-to-day management of rockyou. Founded in 2005, RockYou is one of the first Facebook application developers.　　The company has now become one of the most well-known application developers, offering popular applications like Super Wall, Hug Me, likeness, vampires, slideshows and birthdays. In addition, RockYou has developed an ad network embedded in Facebook that allows developers to advertise the games they develop on the social networking site. In recent years, RockYou's performance has begun to slide as rivals including Zynga have risen strongly.　　Last October, rockyou a massive layoffs, no longer supporting a range of older apps because they didn't match the company's new goal of focusing on social game development. However, under the leadership of Marino, RockYou began to move steadily towards the new goal of social games, and she clearly had a clear idea of the future direction of RockYou. Last October, Marino ploy Chonata, Jonathan Knight, as Senior vice President, responsible for rockyou game development.　　Since then, the company has released two games, and is currently developing a variety of new games. However, analysts pointed out that rockyou to complete the new strategic adjustment, to reproduce the past glory is not easy. RockYou has so far completed a total of more than 120 million dollars in funding, so it should be fine, but social gaming is a huge potential market with more creative space. (Yong-Hung)