"US-Soviet" online Mutual bash price convergence

After the first quarter of collective depression, the electric business industry giants again this month into the "active season." Gome Online recently pulled out "the strongest store Celebration month" banner, known as "the field has 10 percent"; and suning easy to buy to "massive 0 yuan strong return" as a gimmick; at the same time, Tencent's comprehensive shopping site Xun also joined the corps, from yesterday launched up to one months of "parity" service, claiming that "to" the "United States and Soviet Union" and Beijing East. A new round of electricity prices and the rain to come, but the high-profile Beijing east but do not sit.

"Mei Su" on the line to beat each other

Last week, the release of the Qingming Electric Business "eulogy", dwelt price war of Gome online, the trump card is still "low price."

Gome Online has announced the launch of the January-year "strongest store celebration month" Super concessions promotional activities, the event will continue to the "51" Golden Week.

"This is different from last year's 8 15 electric business war. Last year, it seems that the electrical appliances are not money, we bled, but this year we have been closely measured, which products to do promotions, which are to ensure gross profit. It's boring to bleed. Gome Online Vice President Pengliang said Gome's billions of purchases can guarantee the competitiveness of Gome's online products.

Data show that the first day of the shop, Gome online sales growth of 600% per cent year-on-year, the overall turnover reached 150 million yuan, the site visits and orders are new highs. Pengliang said Gome's strongest promotions will run through the 51 Golden Week. "Our goals for this year are clear, massive, and definitely profitable," he said. ”

With Gome, Suning easy to purchase issued the declaration of Youth, announced that will launch a global "value war." Li Bin, Executive vice president of Suning Tesco, said in the first week of April, the annual increase of Tesco sales reached more than 300%, which is expected to sell over billion a month, the next two weeks will usher in the "Youth Trilogy" peak activity, the whole category of 5 billion sourcing will be fully put into the market, super 0 yuan purchase and other large-scale concessions will be fully on the

Price convergence

Last year, Beijing-east, Suning, Gome is the electric business "Three Kingdoms Kill" protagonist. This year Jing Dong uncharacteristically, silence coping, but is Xun sacrifice "parity" sharp weapon, active into the bureau.

According to the terms of the "net parity" activity introduced by Xun, in one months time, Xun Net will be based on the internal C PI Price monitoring system automatically crawl Jingdong Mall, Suning and other three major competitors about 5,000 popular SK U merchandise real-time changes in price data, and real-time adjustment, Ensure that the price of their own goods to the lowest.

But the news yesterday, Jing-dong, Suning, Gome and Xun four in the product price convergence. The United States Model M 721N G 2-PW 1 of the microwave oven, in suning easy to buy, Gome Online, Jingdong Mall Three prices are 349, 348, 349 yuan, three home and not much difference.

"In the current situation of thin household electrical appliances, price war is tantamount to suicide-type bloodshed, unsustainable." This year, the subject of the electric business is to promote the healthy and sustainable development of the whole electric business industry through reasonable cost control, upgrade marketing means to keep the operating profit. "For the Beijing-east" Jap, the new seven-day electrical brand director Odawara that Jingdong Mall in the independent consumer market monopoly advantage, has made it disdain to play price war.