US state decides to stop operation of E-commerce business

Absrtact: The United States and the state-owned network of large ads, although just landed in the capital Subway propaganda bar, but the United States in the U.S., said yesterday issued a notice, because the profit is difficult to protect, the company decided to stop operating E-commerce business, network shopping platform to the controlling shareholder care

America's state-owned network of large ads, although just landed in the capital Subway propaganda bar, but the United States in the U.S., said yesterday issued a notice, because the profit is difficult to protect, the company decided to stop operating E-commerce business, network shopping platform to the controlling shareholder care. Mattel is the first traditional enterprise to announce the outage of E-commerce business.

However, the decision by Mattel to exit the market was not immediately reflected in the market, and its state-purchase network is still operating normally. The reporter then calls the state to buy a network customer service telephone, asked the United States to stop carrying out e-commerce business, customer service personnel said not to know, and said that the state purchase network still by the Shanghai United States Granville Clothing Co., Ltd. supplies, its flagship store in Taobao Mall also normal operation.

At the end of 2009, Mattel began trying to build its own E-commerce platform, trading more than 1000 orders a day. Mattel said the upfront cost of e-commerce investment amounted to more than 60 million yuan. However, according to relevant sources, the United States in the allocation of resources, logistics and distribution has not been effectively resolved in the process of competing with Fank and other network operators. In the 2011.5 Annual report, the details of the company's contribution to the business's profits were not mentioned, and the traditional store-selling model remained its main target.

It is to see that continue to engage in e-commerce business for the overall operation of the company and the shareholder's interests are difficult to protect, the United States, Tesla decided to stop conducting e-commerce business operations.

In fact, in the rapid development of online shopping situation, Haier, Belle and Xidan shopping malls and other traditional enterprises successively "net", trying to share the net market a cup of soup. According to statistics, the 2010 chain Hundred enterprises have 52 "net", although the network retail business has been developed, but because of the long period of income, enterprises still have a variety of operating problems after online shopping platform, such as the same enterprise two price system, traditional retail logistics can not meet the online retail distribution requirements.

Eric Consulting analyst Su Yanyan said that the United States as a traditional enterprise to stop operating E-commerce platform, and not to other such as Haier, Changhong and other traditional enterprises net impact. The traditional enterprise net must face the investment return time to be long, whether has the abundant manpower material resources to run the business website, how to handle the conflict and so on line on-line sale, only then these several aspects all can carry on the electricity merchant's service.